Senior Product Manager

5 days ago

Mumbai, Maharashtra, India 99abe912-5fc4-414c-b2d0-088ccffda54b Full time ₹ 15,00,000 - ₹ 30,00,000 per year

About Us

We're a fast-growing fintech company transforming personal lending in India through our mobile-first platform. Operating entirely digital with no physical branches, we use technology to deliver seamless loan experiences to millions of customers nationwide.

The Opportunity

We're looking for a Senior Product Manager - Growth to own and scale our customer acquisition engine. You'll drive top-of-funnel growth through strategic partnerships and data-driven performance marketing, directly impacting our loan origination volumes and business growth.

This is a high-impact Individual Contributor role for someone who thrives at the intersection of fintech partnerships, mobile growth, and performance analytics.

What You'll Own

Partnership-Led Growth


• Design and execute partnership strategies across embedded lending and aggregator channels to expand loan distribution


• Build embedded lending integrations with e-commerce, travel, healthcare, EdTech, and lifestyle platforms for point-of-sale financing


• Manage aggregator partnerships with fintech marketplaces and comparison platforms to drive qualified lead flow


• Own the full partnership lifecycle: identification, commercial negotiations, technical integration, launch, and ongoing optimization


• Develop API-first lending products and white-label solutions for seamless partner integrations


• Track and optimize partnership performance across volume, CAC, conversion rates, and credit quality metrics

Mobile Attribution & Marketing Analytics


• Implement and leverage AppsFlyer for comprehensive mobile attribution:


• Multi-touch attribution across paid and organic channels


• Deep linking optimization to reduce application drop-offs


•Campaign performance tracking (Google App Campaigns, Facebook, affiliate networks)

Fraud detection and install validation


•Custom event tracking for loan journey milestones


•Collaborate with marketing teams to optimize channel mix, creative performance, and bidding strategies


• Build ROI dashboards tracking partner-wise and channel-wise performance, payback periods, and portfolio quality

Acquisition & Conversion Optimization


•Drive aggressive user acquisition through new partnership channels and paid marketing optimization


•Improve lead quality and reduce CAC while maintaining growth velocity


•Optimize onboarding funnels from app install/partner referral to loan application


•Experiment continuously with landing pages, lead capture flows, and engagement strategies


•Balance growth with credit quality in collaboration with risk teams

Data & Analytics


•Define and monitor growth KPIs: new user acquisition, CAC by channel/partner, application rates, conversion metrics, disbursement contribution


•Conduct cohort analysis to understand partnership quality and long-term user value


•Run A/B tests on campaigns, landing experiences, and partnership offers


•Build performance frameworks for partnerships and marketing channels

What We're Looking For

Must-Have


•7+ years of product management experience, with at least 5 years in growth, partnerships, or acquisition roles


•Strong fintech background, preferably in lending or consumer finance


•Proven track record of building and scaling partnership channels


•Deep expertise in mobile attribution (AppsFlyer, Adjust, or similar platforms)

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