Marketing Manager

Position Overview: Marketing Manager

The Marketing Manager will be responsible for conceptualizing, planning, and executing marketing strategies that enhance the visibility, reputation, and admissions growth of Cambridge Court Group of Schools (CCGS). This role requires a blend of strategic thinking, creativity, and executional excellence to ensure CCGS is positioned as the premier choice for quality education in the region and beyond.

The Marketing Manager will work closely with the Director, School Principals, and Admissions team to ensure brand consistency, create impactful campaigns, and drive measurable outcomes across all marketing channels (offline & online).

Key Responsibilities (KRA)

1. Brand Management & Positioning

2. Strengthen and manage the CCGS brand identity across all touchpoints.

3. Create a differentiated positioning highlighting academic excellence, infrastructure, global outlook, and holistic development.

4. Ensure brand guidelines are followed consistently across digital and offline mediums.

5. Admissions & Enrollment Marketing

6. Drive student enrollment campaigns through targeted marketing activities.

7. Plan & execute seasonal admission drives (open house, parent engagement sessions, counselor tie-ups).

8. Collaborate with admissions teams to ensure seamless lead nurturing from inquiry to enrollment.

9. Digital Marketing & Social Media

10. Develop and implement digital marketing strategy (SEO, SEM, paid ads, content marketing).

11. Lead the school's presence on social media platforms (Instagram, Facebook, LinkedIn, YouTube).
12. Generate engaging, value-driven content – reels, campaigns, testimonials, and thought leadership posts.

13. Monitor analytics, engagement, and conversions to optimize performance.

14. Event Management & PR

15. Plan and execute major school events (Annual Day, Fests, Sports Day, Career Fairs, Parent Orientation, Teacher's Day campaigns).

16. Coordinate PR efforts, media coverage, and influencer collaborations to enhance visibility.

17. Build strong relationships with press, education journalists, and local communities.

18. Advertising & Collateral Development

19. Conceptualize and execute ATL & BTL campaigns (newspaper ads, radio spots, outdoor hoardings, brochures, flyers).

20. Ensure creative and impactful design of admissions brochures, banners, prospectus, newsletters, etc.

21. Stakeholder Communication

22. Develop communication strategies for parents, alumni, and external stakeholders.

23. Maintain a regular flow of communication with prospective parents through newsletters, WhatsApp campaigns, and direct outreach.

24. Market Research & Competition Tracking

25. Track competitors' positioning, pricing, campaigns, and offerings.

26. Research latest K12 education marketing trends to keep CCGS ahead of the curve.

27. Provide monthly insights and recommendations to management.

28. Team & Vendor Management

29. Manage a small marketing team (executives, interns, creatives) and external agencies/vendors.

30. Ensure cost-effective vendor negotiation and ROI-focused execution.

Key Performance Indicators (KPI)

1. Admissions Growth

2. % increase in student enrollments year-on-year.

3. Conversion rate from inquiry to enrollment (target: 25–35%).

4. Lead Generation & Engagement

5. No. of qualified leads generated per campaign.

6. Engagement metrics on digital campaigns (CTR, CPC, cost per lead, follower growth, shares/comments).

7. Brand Visibility

8. Number of media mentions, PR articles, and event coverage per quarter.

9. Growth in social media reach and follower base (target: 15–20% quarterly growth).

10. Campaign ROI

11. ROI on paid ad campaigns (leads generated vs. ad spend).

12. Event participation vs. cost of execution.

13. Parent & Community Engagement

14. Attendance at open houses, orientations, and school events.

15. Positive sentiment score from parent feedback surveys.

16. Operational Metrics

17. Timely execution of campaigns as per the admissions cycle.

18. Vendor cost optimization (10–15% savings without quality compromise).

Desired Candidate Profile

• Education:
  MBA/PGDM in Marketing, Communications, or related field.
• Experience:
  5–8 years in marketing, preferably in education, hospitality, or premium service industries.
• Skills & Competencies:
• Strong strategic planning & execution skills.
• Proficiency in digital marketing tools, analytics, and CRM.
• Excellent communication (English & Hindi) and presentation skills.
• Creative mindset with design and content sensibility.
• Strong stakeholder management and vendor negotiation skills.
• Ability to handle multiple projects and work under tight deadlines.

Reporting Structure

• Reports To: Director – Cambridge Court Group of Schools
• Works With: School Principals, Admissions Team, Content Creators, Vendors