Social Media Content and Ads Specialist
2 days ago
Role & responsibilities
Creative Development
- Design engaging creatives for paid ads (Meta, Google, LinkedIn, etc.) and organic posts/reels.
- Use Canva, Adobe Suite (Photoshop, Illustrator, Premiere Pro, After Effects, etc.) and AI-based creative tools for high-quality output.
Develop motion graphics, short videos, and reels that align with brand tone and campaigns.
Content Execution
Ideate & execute monthly social media calendars (organic + paid campaigns).
- Ensure consistency with brand guidelines and maintain a premium brand look.
Adapt creatives as per platform requirements (Instagram, Facebook, YouTube, LinkedIn, etc.).
Ad Creatives & Performance Support
Design variations for ad campaigns (A/B testing creatives).
- Work closely with the performance marketing team to create conversion-focused ad assets.
Optimize creatives based on campaign insights & engagement reports.
Trend & Innovation
Stay updated with social media trends, formats, and platform updates.
- Experiment with AI design/video tools to bring innovative content ideas.
- Suggest fresh campaign ideas & viral-worthy content.
Preferred candidate profile
- Proficiency in Adobe Creative Suite + Canva (Photoshop, Illustrator, Premiere Pro/After Effects).
- Knowledge of AI design & video tools (Midjourney, Runway, D-ID, etc. or equivalents).
- Strong sense of design, typography, and color balance.
- Understanding of social media content formats, storytelling, and engagement tactics.
- Ability to multitask, manage deadlines, and deliver high-quality work consistently.
Qualifications & Experience:
- Degree/Diploma in Design, Multimedia, Mass Communication, Marketing, or related field.
- 2-4 years of experience in social media content design (agency or brand side).
- Strong portfolio of past social media creatives, reels, or ad designs is a must.
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