Brand Onboarding Manager

3 days ago


Delhi, Delhi, India Sbs Herbal Limited Full time ₹ 30,000 - ₹ 45,000 per year

Job Description – Brand Onboarding Manager (Grocery & FMCG )

Position: Brand Onboarding Manager – Grocery & FMCG

Department: Product & Vendor Development

Location: Netaji Subhash Place, Pitampura, New Delhi

Reports to: HOD Operations

Role Overview:

The Brand Onboarding Manager will be responsible for identifying, evaluating, and onboarding new grocery and FMCG brands/vendors into our retail ecosystem. This role ensures smooth integration of partner brands into our platform, compliance with company policies, and alignment with consumer demand and business objectives.

Key Responsibilities:

Brand Identification & Acquisition:

  • Research and identify potential FMCG and grocery brands suitable for onboarding.
  • Build a pipeline of suppliers and negotiate partnerships aligned with business goals.

Onboarding & Vendor Management:

  • Manage end-to-end onboarding process of new brands/vendors.
  • Ensure proper documentation, contracts, compliance, and pricing structures are in place.
  • Coordinate SKU listing, product cataloging, and digital/retail visibility.

Cross-Functional Coordination:

  • Work closely with Procurement, Operations, Marketing, and Finance teams to ensure smooth vendor integration.
  • Collaborate with category managers to align onboarding with consumer demand and seasonal trends.

Relationship Management:

  • Build and maintain strong relationships with partner brands.
  • Act as the key point of contact for escalations and vendor-related issues.

Performance Monitoring:

  • Track sales performance of newly onboarded brands.
  • Provide data-driven insights and suggest promotional or placement strategies.

Key Skills & Competencies:

  • Strong knowledge of FMCG & grocery sector, supply chain, and retail industry.
  • Proven negotiation and vendor management skills.
  • Excellent communication, presentation, and interpersonal abilities.
  • Analytical mindset with ability to interpret data and market trends.
  • Proficiency in MS Office, Excel, and retail ERP/CRM systems.

Job Types: Full-time, Permanent

Pay: ₹30, ₹45,000.00 per year

Benefits:

  • Provident Fund

Work Location: In person


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