Brand manager NSP, Pitampura, Delhi Location_D2C Brand

2 days ago

Delhi, Delhi, India Headsup Corporation Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Key Responsibilities:

• Social Media Ownership: Lead Instagram and YouTube Shorts strategy — plan,
execute, and scale engaging short-form video content.

• Content Creation & Strategy: Ideate content buckets, briefs, and shoot plans. Work
with editors/designers to deliver high-performing creatives.

• Performance Marketing Creatives: Develop thumb-stopping ad creatives and hooks
aligned with campaigns on Meta, YouTube, and Google.

• Copywriting: Craft impactful captions, headlines, product taglines, ad copies, and
brand messages with a consistent tone of voice.

• Influencer Marketing: Identify, onboard, and manage creators across tiers. Plan
barter and paid collaborations, and manage campaign outcomes.

• Brand Storytelling: Maintain consistent brand language and aesthetic across
platforms, from website to packaging to PR kits.

• Cross-Team Collaboration: Work closely with Growth, Product, and NPD teams for
product launches and integrated campaigns.

⸻

Must-Have Skills:

• Deep understanding of Gen Z/Millennial audiences and digital-first storytelling

• Hands-on experience with Instagram Reels and YouTube Shorts creation

• Creative sensibility and strong copywriting skills

• Familiarity with CapCut/Canva/Adobe Suite for creative briefing

• Ability to manage multiple projects and creators in parallel

• Strong aesthetic judgment and attention to detail

⸻

Good to Have:

• Prior experience in beauty, skincare, fashion, or lifestyle D2C brands

• Knowledge of trends, memes, and viral content formats

• PR or on-ground activation experience is a plus

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