Brand Manager

2 days ago

Delhi, Delhi, India Char Chaand Full time ₹ 9,00,000 - ₹ 12,00,000 per year

About the Role:

Char Chaand, a designer-led Indian ethnic wear brand, is seeking a
Brand Manager
to lead our marketing, digital presence, and client engagement initiatives. This role is ideal for a dynamic individual who understands the synergy between creativity, marketing, and business growth.

Key Responsibilities:

  • Oversee and manage the brand's presence across all social media platforms (Instagram, Facebook, etc.) with engaging and consistent content.
  • Maintain and nurture relationships with clients, stylists, and collaborators to ensure long-term association and brand recall.
  • Conceptualise and execute marketing campaigns, festive launches, and seasonal collections to enhance brand visibility and sales.
  • Design promotional creatives and assist in video/reel editing to align with campaign storytelling.
  • Develop and implement new marketing strategies and digital techniques tailored to the brand's positioning.
  • Reach out to and onboard new e-commerce platforms to expand Char Chaand's online presence.
  • Manage and optimise existing e-commerce channels like
    Shopify, Myntra, Ajio, Nykaa, and AZA
    for improved performance and conversion.
  • Maintain and update
    product line sheets
    , ensuring product visibility aligns with current trends and market demand.

Requirements:

  • 2–4 years of experience in brand management, fashion marketing, or social media strategy.
  • Strong understanding of the Indian fashion and lifestyle industry.
  • Proficiency in design and editing tools (e.g., Canva, Adobe Suite, CapCut, or equivalent).
  • Excellent communication, creative thinking, and coordination skills.
  • Experience with Shopify or other e-commerce CMS platforms is a plus.

Location:
Shakurpur, New Delhi

Type:
Full-time (In-office)

If you're passionate about storytelling, fashion, and marketing, and want to be part of a brand that celebrates Indian craftsmanship, we'd love to hear from you

Apply by sending your resume and portfolio to WhatsApp

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