Brand Manager
2 days ago
About the Role:
Char Chaand, a designer-led Indian ethnic wear brand, is seeking a
Brand Manager
to lead our marketing, digital presence, and client engagement initiatives. This role is ideal for a dynamic individual who understands the synergy between creativity, marketing, and business growth.
Key Responsibilities:
- Oversee and manage the brand's presence across all social media platforms (Instagram, Facebook, etc.) with engaging and consistent content.
- Maintain and nurture relationships with clients, stylists, and collaborators to ensure long-term association and brand recall.
- Conceptualise and execute marketing campaigns, festive launches, and seasonal collections to enhance brand visibility and sales.
- Design promotional creatives and assist in video/reel editing to align with campaign storytelling.
- Develop and implement new marketing strategies and digital techniques tailored to the brand's positioning.
- Reach out to and onboard new e-commerce platforms to expand Char Chaand's online presence.
- Manage and optimise existing e-commerce channels like
Shopify, Myntra, Ajio, Nykaa, and AZA
for improved performance and conversion. - Maintain and update
product line sheets
, ensuring product visibility aligns with current trends and market demand.
Requirements:
- 2–4 years of experience in brand management, fashion marketing, or social media strategy.
- Strong understanding of the Indian fashion and lifestyle industry.
- Proficiency in design and editing tools (e.g., Canva, Adobe Suite, CapCut, or equivalent).
- Excellent communication, creative thinking, and coordination skills.
- Experience with Shopify or other e-commerce CMS platforms is a plus.
Location:
Shakurpur, New Delhi
Type:
Full-time (In-office)
If you're passionate about storytelling, fashion, and marketing, and want to be part of a brand that celebrates Indian craftsmanship, we'd love to hear from you
Apply by sending your resume and portfolio to WhatsApp
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