Brand Manager

6 days ago

Delhi, Delhi, India AR ENTERPRISES Full time ₹ 9,00,000 - ₹ 12,00,000 per year

About the Role

David Jones is seeking an energetic and strategic Brand Manager to lead the development and execution of brand-building initiatives. The ideal candidate will have a deep understanding of market trends, customer behavior, and integrated marketing strategies that drive brand awareness, engagement, and sales growth.

Key Responsibilities

  • Develop and implement marketing strategies to strengthen brand positioning.
  • Manage end-to-end brand campaigns, from ideation to execution across digital, print, and experiential platforms.
  • Coordinate with creative, media, and PR agencies to ensure brand consistency across all channels.
  • Conduct market research to identify consumer preferences, emerging trends, and competitive positioning.
  • Oversee content creation, product launch plans, and storytelling elements aligned with brand identity.
  • Monitor campaign performance metrics and optimize strategies to achieve KPIs.
  • Collaborate cross-functionally with sales, product development, and e-commerce teams to align brand objectives.
  • Maintain and enhance brand guidelines for internal and external stakeholders.

Qualifications & Skills

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 3–4 years of experience in brand management, preferably in retail, fashion, or lifestyle sectors.
  • Proven track record in managing successful multi-channel marketing campaigns.
  • Strong analytical skills with proficiency in campaign data interpretation.
  • Excellent communication, presentation, and leadership abilities.
  • Creative thinking with an aptitude for spotting trends and innovative ideas.
  • Proficiency in digital marketing tools and social media platforms.

What We Offer

  • Opportunity to work with a leading lifestyle brand.
  • Collaborative and creative work environment.
  • Competitive compensation and growth opportunities.
  • Exposure to high-impact projects and iconic product launches.

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