Video Marketing Lead

1 week ago

Carmelram Bengaluru Karnataka, India Champions Group Full time ₹ 4,00,000 - ₹ 8,00,000 per year

Job Title: Video Marketing Lead

Location: Bengaluru

Employment Type: Full-time

About the Role

We are looking for a Video Lead to spearhead our video strategy as a key growth and lead-generation channel. The ideal candidate will bring deep expertise in video storytelling, content creation, and distribution—turning ideas into high-impact campaigns that attract, engage, and convert audiences.

This role goes beyond execution—you'll shape the video-first growth strategy, learn from top industry practices, and build a playbook that positions our brand as a leader in engaging video content that promotes sales of our services.

Key Responsibilities

  • Develop and own the video content strategy for lead generation and brand promotion.
  • Research and benchmark against top video-first leaders to bring best practices and innovation.
  • Conceptualize, script, and oversee production of high-quality video content (product explainers, founder stories, campaigns, reels, YouTube, etc.).
  • Collaborate with marketing, sales, and product teams to align video content with growth objectives.
  • Analyze video performance metrics, optimize for reach, engagement, and conversions.
  • Manage external vendors, agencies, or in-house teams to deliver impactful video campaigns.
  • Stay ahead of video marketing trends, platforms, and emerging tools.

Requirements

  • 4+ years of experience in video production, video marketing, or digital storytelling.
  • Proven track record of building video campaigns that drive measurable growth or lead generation.
  • Strong understanding of social media video formats (YouTube, LinkedIn, Instagram, Reels, Shorts).
  • Excellent creative direction, storytelling, and editing skills.
  • Data-driven mindset—comfortable using analytics to refine content strategy.
  • Leadership qualities to guide a team or work with external creators.

Why Join Us

  • Opportunity to build and manage a video-first growth channel from scratch.
  • Work directly with leadership team, shaping the way our brand engages with audiences.
  • Be part of an innovative and growth-focused team.

Job Types: Full-time, Permanent

Benefits:

  • Health insurance
  • Provident Fund

Ability to commute/relocate:

  • Carmelram, Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

  • Video Marketing: 3 years (Required)
  • Handled full cycle: strategy to video delivery: 3 years (Required)
  • Led video campaigns with measurable growth: 2 years (Required)

Work Location: In person

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