Social Media Manager
1 week ago
About the Role
We are seeking a dynamic and creative Social Media Manager to lead the online presence of our group of businesses — including an educational institution (college), premium restaurant, real estate ventures, and a travel agency.
The ideal candidate will be a strategic thinker with strong storytelling, content creation, and campaign management skills — capable of building a consistent brand voice across industries.
Key Responsibilities1. Strategy & Planning
- Develop and execute comprehensive social media strategies for each business vertical.
- Align campaigns with business goals — admissions, brand awareness, property sales, restaurant footfall, and travel bookings.
- Create monthly content calendars and campaign plans.
2. Content Creation & Management
- Oversee or produce engaging content — photos, videos, reels, and graphics.
- Write compelling captions and copy that fit the tone of each brand.
- Manage daily posting schedules across platforms (Instagram, Facebook, LinkedIn, YouTube, and others).
- Ensure consistency in branding, voice, and design aesthetics.
3. Community Engagement
- Respond to messages, comments, and inquiries promptly and professionally.
- Build and manage online communities for each brand.
- Collaborate with influencers, partners, and media for promotions and collaborations.
4. Advertising & Analytics
- Plan and manage paid campaigns (Meta Ads, Google Ads) to drive leads and conversions.
- Track performance metrics — reach, engagement, website traffic, leads, and ROI.
- Present monthly reports with actionable insights and improvement plans.
5. Coordination
- Work closely with business owners, photographers, designers, and marketing teams.
- Support on-ground events, launches, and campaigns.
Key Skills & Requirements
- Proven experience (2–5 years) managing multi-brand social media accounts.
- Strong knowledge of social media trends, algorithms, and analytics tools.
- Creative mindset with strong visual and writing skills.
- Proficiency in Canva, Adobe tools, Meta Business Suite, and scheduling platforms.
- Basic understanding of digital marketing and lead generation.
- Excellent communication and coordination skills.
Preferred Background
- Experience in F&B, education, real estate, or travel sectors.
- Photography/videography or design skills are a plus.
Job Type: Full-time
Pay: ₹25, ₹50,000.00 per month
Work Location: In person
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