
Social Media Optimization
3 days ago
**Job Summary**:
**Key Responsibilities**:
- Develop and execute social media optimization strategies to improve organic reach and engagement.
- Manage and optimize company profiles on platforms such as Facebook, Instagram, Twitter, LinkedIn and others.
- Conduct social media audits to identify growth opportunities and improve performance.
- Analyze trends, track KPIs, and prepare reports on social media performance.
- Collaborate with content creators to optimize posts for better visibility and user engagement.
- Monitor social media channels for feedback, questions, and customer engagement; respond or escalate as appropriate.
- Stay updated on the latest social media algorithms, tools, and best practices.
- Coordinate with marketing, PR, and creative teams to align social media efforts with overall marketing campaigns.
**Required Skills and Qualifications**:
- Proven experience in social media marketing and optimization.
- Strong understanding of social media platforms, algorithms, and analytics tools (e.g., Facebook Insights, Twitter Analytics, Google Analytics).
- Excellent copywriting, editing, and communication skills.
- Ability to analyze data and translate insights into actionable strategies.
- Familiarity with social media management tools like Hootsuite, Buffer, or Sprout Social.
- Creative mindset with attention to detail.
Work Location: In person
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