Digital Marketing Manager

3 days ago

Bengaluru, Karnataka, India aa20c2d3-b007-4258-9c0a-30fd15f94e4a Full time ₹ 7,20,000 - ₹ 12,00,000 per year

Role: Marketing Manager

CTC- 8-12 LPA

Location: Bangalore

Responsibilities:

  • The Marketing Manager will be responsible for end-to-end marketing strategy and execution, including:
  • Strategy & Planning: Develop and execute comprehensive marketing strategies that align with organizational goals and brand positioning.
  • Campaign Management: Plan and manage multi-channel campaigns (digital, print, outdoor, events/mall/neighborhood activations) to promote healthcare services, specialties, and new initiatives.
  • Digital Leadership: Oversee the organization's entire online presence, including website management, social media strategy, SEO/SEM performance, and online reputation management.
  • Stakeholder Collaboration: Coordinate actively with internal departments, medical doctors, and management to define target audiences and capitalize on marketing opportunities.
  • Community Engagement: Strategize and execute community outreach programs, health camps, and corporate tie-ups to drive patient footfall.
  • Content & Collateral: Supervise the creation of engaging content for marketing materials, patient education, and all digital channels.
  • Performance & ROI: Track, analyze, and report on the performance and Return on Investment (ROI) of all marketing campaigns.
  • Regulatory Compliance: Ensure all marketing activities strictly adhere to ethical standards and relevant healthcare regulatory guidelines.
  • Team Leadership: Lead, mentor, and guide the marketing team to achieve optimal performance and foster creativity.
  • Vendor Management: Develop and maintain strong relationships with media partners, advertising agencies, and external vendors.

Requirements:

  • Bachelor's or Master's degree in Marketing, Business Administration, or a closely related field.
  • 5-10 years of proven marketing experience, with a strong preference for the healthcare, hospital, or pharmaceutical industry.
  • In-depth understanding of healthcare consumer behavior, digital marketing best practices, and effective branding strategies.
  • Excellent proficiency in digital marketing tools, analytics platforms (e.g., Google Analytics), and CRM systems.
  • Exceptional communication, presentation, leadership, and project management skills.
  • Demonstrated ability to thrive in a fast-paced environment and work effectively with cross-functional teams.

Apply Now

Job Type: Full-time

Pay: ₹60, ₹100,000.00 per month

Application Question(s):

  • What is your current CTC? (Mandatory)

Work Location: In person

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