Marketing Manager

2 days ago

Bengaluru, Karnataka, India Birla Pivot Full time ₹ 8,00,000 - ₹ 20,00,000 per year

This role will play a pivotal part in shaping the brand narrative, driving top-of-funnel engagement, enabling frontline sales, and deepening customer relationships. This role requires strategic thinking, creativity, and strong business acumen to achieve the ambitious goals for the company.

Roles & Responsibilities:

Brand Building


•Drive brand awareness, preference, and credibility among buyers, sellers, channel partners, and internal stakeholders.


•Manage integrated media plans across ATL, BTL, and Digital, optimizing spend for impact.


•Champion brand consistency across all touchpoints and lead external partners/agencies with strong ownership.

Channel Engagement


•Create innovative and efficient GTM plans across key accounts, product categories and financial programs. Tailor plans as per the end users- Business owners, Procurement teams, Site personnel, Quality, Finance teams.


•Build partnerships with relevant trade bodies and local associations to expand influence and recall.

Demand Generation & Revenue Maximisation


•Develop and execute programs to drive Top of the funnel leads and pipeline for different customer segments, product categories and financing programs. (Account based marketing, Online lead gen, SEO + Content marketing, Database marketing, Hyper localized marketing campaigns)


•Activate outbound outreach programs to engage high-potential customer databases and drive qualified lead generation.


•Enable the frontline teams (Sales, Category, Partnerships) with insights, tools, collateral, content to become effective in Revenue maximization and conversions.


•Build programs to increase wallet share across existing customers through joint business plans, active engagement with the decision makers and delivering a consistent brand experience.


•Build and manage Loyalty programs that drive sustainable and efficient customer acquisition and retention across all segments.

Digital Adoption & Platform Engagement


•Support product and technology teams to improve digital adoption and self-serve capabilities of our platform across various customer journeys like order placement, fulfilment, reconciliation, feedback and repeat purchase.


•Increase the contribution of straight through and unassisted orders via the platform (Web, m-web, App)


•Build content hooks to engage with prospective customers – Digital catalogs, price alerts, lead gen tools for customers, industry insights and engagement programs.

Customer Experience


•Ensure consistent, cohesive messaging across the entire customer journey — from acquisition to loyalty.


•Monitor and drive NPS by using insights, data, feedback, and competitive analysis to improve experience at each stage.

Preferred Candidate:


•6+ years of progressive experience in B2B marketing, ideally in construction, industrial, or allied sectors.


•Demonstrated success in brand building, lead generation, digital marketing, and sales enablement.


•Strong leadership skills with experience managing cross-functional teams and external agencies.


•Excellent communication, stakeholder management, and storytelling ability.


•Analytical mindset with a hands-on approach to performance tracking and marketing effectiveness.


•Creative thinker with deep attention to detail and a bias for execution.

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