r-Academics & Branding - Male

2 weeks ago

Bengaluru, Karnataka, India Vogue Institute of Art & Design Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Candidate Profile:

Male Graduate , MBA-Mkg Exp 8 yrs successful experience in Marketing/Branding/Promotions of Academics in reputed School/College/Design Institute. Presently as Manager- Marketing/ Branding/Promotions for 3 years +.

Soft Skills: Good Communication & Co-ordination Skills, Leadership Skills, Good Marketing Skills, Taking Ownership, Honesty, High Patience & Energy Levels, Self Confident, Team Management Skills, Taking Owner Ship, Meeting Challenges.Developing Skills of team members.

Compensation & Benefits: As per Company Standards.

Role & responsibilities

  • Brand Building & Public Relations: Manage relationships with media outlets and influencers.Handle press releases and inquiries and organise PR Events to generate positive media coverage. Analyse brand positioning and consumer insights.

  • Digital Presence: Co-ordinate with Digital Marketing Head and enhance our online presence through engaging website content, social media management and digital marketing campagains to drive traffic.

  • Market Research: Conduct Market Research to identify current trends and competitors strategies. Use insights to adapt communication strategies and stay ahead in the market.

  • Events Planning: Conceptualise and plan a calendar of events every year and execute the events after discussing with the teams both HO & Campus. To organise atleast 2 events every month and the same has to be promotd on all social media platforms and updated in our website in co-ordination with Digital Marketing Head.

  • Marketing Activities: Ensure that the availability and production of advertisements , promotional materials for all the marketing activities. Ensuring that messaging and marketing activities are aligned with brand and company values.

  • Online Engagement: Enhance online engagement metrics, including website traffic, social media followers to create seamless omni channel experience in co-ordination with Digital Marketing Head.

  • Media Coverage: Generate positive media coverage through press releases, features and interviews, enhansing brands reputation.

  • Competetor Analysis: Stay informed about competitors marketing strategies and adjust ou communication plans to maintain a competitive edge.

  • Academics Management: Monitoring and Handling a team of faculties of Diploma/B.Design and Course Co-ordinator to discharge their duties effectively.
  • Monitoring course co-ordinator for collection of fees, Partime faculty attendance and salary process, students documents management, time table management, question paper managment, examination co-ordination, students marks cards issues etc.

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