Performance Digital Marketer

2 weeks ago

Thiruvananthapuram, Kerala, India KIMS Healthcare Management Ltd. Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job Title:
Performance Marketer – Google Ads & Meta

Location:
KIMSHEALTH Trivandrum

Type:
Full-time (Onsite)

About the Role:

We are looking for a Performance Marketer
specialized in
Google Ads and Meta Ads
who can deliver measurable results in the form of
quality leads and conversions
. This is a performance-driven role, focused on maximizing ROI and driving patient acquisition for KIMSHEALTH Trivandrum.

Key Responsibilities:

  • Plan, execute, and optimize
    Google Ads (PMAX, Search, Display, YouTube)
    and
    Meta Ads (Facebook, Instagram)
    campaigns.
  • Drive
    lead generation
    and ensure high-quality patient inquiries for hospital services.
  • Track, analyze, and report campaign performance with clear ROI-focused metrics.
  • A/B test ad creatives, landing pages, and audience segments to maximize conversions.
  • Work closely with the marketing and creative team to align campaigns with healthcare objectives.
  • Stay updated with the latest trends and best practices in digital advertising.

Requirements:

  • Proven experience (5+ years preferred) in managing
    performance marketing campaigns
    in Google Ads and Meta Ads.
  • Strong understanding of
    CPC, CPA, CPL, ROAS
    and other performance metrics.
  • Experience in
    lead generation campaigns
    for healthcare or service industries is a plus.
  • Hands-on knowledge of
    Google Analytics, Tag Manager, and conversion tracking tools
    .
  • Strong analytical and problem-solving skills.

What We Offer:

  • Opportunity to work with one of Kerala's leading healthcare providers.
  • A performance-driven role with measurable impact.
  • Growth-oriented environment with continuous learning opportunities.
  • To Apply: Send your resume and portfolio to
    []

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