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Digital Marketing Manager

2 weeks ago

Thiruvananthapuram, Kerala, India Dock Productions Pvt. Ltd. Full time ₹ 25,000 per year

Job Title: Digital Marketer

Company: Dock Production

Location: Trivandrum

Salary Range: Up to ₹25,000

Job Type: Full-time, Permanent

Job Description:

Dock Production is looking for a skilled and innovative Digital Marketer to join our team in trivandrum . This role is pivotal in shaping our online presence and driving growth through strategic digital marketing initiatives. The ideal candidate will be creative, data-driven, and have a passion for all things digital.

Key Responsibilities:

Strategy Development:

  • Design and implement comprehensive digital marketing strategies to increase brand visibility and engagement.
  • Identify target audiences and tailor marketing campaigns to meet their needs

Content Creation:

  • Develop compelling content for various platforms, including blogs, social media, email newsletters, and the company website.
  • Collaborate with graphic designers and other team members to create visually appealing and effective marketing materials.

Social Media Management:

  • Manage and grow the company's social media presence across platforms such as Facebook, Instagram, LinkedIn, and Twitter.
  • Create and schedule regular posts, engage with followers, and respond to comments and inquiries.

Search Engine Optimization (SEO):

  • Conduct keyword research and optimize website content to improve organic search rankings.
  • Monitor website performance using tools like Google Analytics and make data-driven recommendations.

Pay-Per-Click (PPC) Advertising:

  • Develop and manage PPC campaigns on platforms like Google Ads and Facebook Ads.
  • Analyze campaign performance and optimize for better ROI.

Email Marketing:

  • Design and execute email marketing campaigns to nurture leads and maintain customer relationships.
  • Track email performance metrics and optimize campaigns accordingly.

Performance Analysis:

  • Regularly analyze and report on digital marketing performance using KPIs.
  • Adjust strategies based on performance data and market trends.

Collaboration and Coordination:

  • Work closely with the sales and product teams to align marketing efforts with business goals.
  • Participate in brainstorming sessions and contribute creative ideas for campaigns and promotions.

Experience:

  • Minimum 1-2 years of experience in digital marketing or a related field.

Education:

  • Bachelor's degree in Marketing, Business Administration, or a related field is preferred.

Skills:

  • Strong understanding of digital marketing channels (SEO, PPC, social media, email marketing).
  • Proficient in using digital marketing tools such as Google Analytics, SEMrush, HubSpot, and social media management tools.
  • Excellent written and verbal communication skills.
  • Creative thinking with strong attention to detail.

Personal Attributes:

  • Self-motivated and able to work independently as well as part of a team.
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment.
  • Passion for digital marketing and eagerness to learn and grow in the field.

Benefits:

  • Competitive Salary: Up to ₹25,000 based on experience.
  • Professional Development: Opportunities for training and advancement in the digital marketing field.
  • Work Environment: Collaborative and innovative team culture.
  • Flexible Working Hours: To support work-life balance.

Job Type: Full-time

Pay: From ₹25,000.00 per month

Education:

  • Bachelor's (Preferred)

Experience:

  • Digital marketing: 2 years (Required)

Work Location: In person