
Digital Marketing Expert
3 days ago
Job Description: Digital Marketing Manager
About the Role
We are seeking a results-driven Digital Marketing Manager to lead and execute our comprehensive digital strategy. The ideal candidate will be a creative and analytical leader responsible for driving brand awareness, generating leads, and maximizing ROI across all digital channels. This role requires a blend of strategic thinking, hands-on execution, and a passion for data-driven results.
Key Responsibilities
- Strategy & Planning: Develop, implement, and manage a robust digital marketing strategy that aligns with overall business goals.
- Campaign Management: Lead all paid marketing efforts, including PPC, paid social, and display advertising. Manage and optimize campaigns to meet and exceed key performance indicators (KPIs).
- SEO & Content: Oversee all SEO efforts to improve organic search rankings and drive website traffic. Work with the content team to ensure all content is optimized and aligned with marketing goals.
- Email Marketing: Manage and optimize email marketing campaigns, from list segmentation to creative and performance analysis.
- Social Media: Develop and execute the social media strategy to grow our brand's presence, engage the community, and drive traffic.
- Analytics & Reporting: Use tools like Google Analytics to monitor and analyze campaign performance. Provide regular, actionable reports to the leadership team.
- Budget Management: Manage the digital marketing budget effectively, allocating resources to the most impactful channels and campaigns.
Qualifications
- 3-5 years of experience in a digital marketing role, with a proven track record of managing successful digital campaigns.
- Expertise in Google Ads and Meta Ads (Facebook & Instagram).
- Strong understanding of SEO, email marketing, and social media platforms.
- Proficiency with analytics tools such as Google Analytics and Google Tag Manager.
- Excellent analytical and problem-solving skills, with a data-driven approach.
- Exceptional communication and project management skills.
- Bachelor's degree in Marketing, Communications, or a related field.
Job Types: Full-time, Permanent
Pay: Up to ₹100,000.00 per month
Benefits:
- Health insurance
- Life insurance
- Paid sick time
Work Location: In person
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