Digital Marketing Analyst

2 days ago

Mohali, Punjab, India TRU Full time ₹ 12,00,000 - ₹ 36,00,000 per year
Job Title: Digital Marketing Analyst Location: Mohali, India Department: Analytics & Insights Job Type: Full-Time   About Us: TRU is a Global Leading organisation dedicated to leveraging cutting-edge technology to drive business innovation and growth. We're architects of online experiences, innovators in the digital landscape, and partners in our clients' success stories. Our journey began with a simple yet powerful vision — to transform businesses through strategic and creative digital solutions.  At TRU, we pride ourselves on a holistic approach to digital excellence. We don't just create websites or run marketing campaigns; we craft immersive digital journeys that resonate with audiences. From the inception of an idea to its execution, we bring together a team of passionate professionals who thrive on pushing boundaries and challenging the status quo. Our global team comprises of industry experts hailing from Canada and APAC realms, including India and Indonesia, having creative and innovative minds. We are tech-savvy enthusiasts and bring a wealth of intelligence and expertise to the table. Whether it's web development, design, digital marketing, or emerging technologies, we're here to navigate the complexities and deliver solutions that make a lasting impact.   Position Overview : We are seeking a self-driven, ambitious, and tech-savvy Digital Marketing Analyst to join our growing team. In this role, you will play a pivotal part in driving revenue growth, customer acquisition, and brand awareness through data-backed digital strategies. You will be responsible for campaign execution, performance optimization, and reporting across multiple digital platforms.
Key Responsibilities:
  • Own the end-to-end process of digital campaign execution, from planning and setup to performance tracking and reporting.
  • Proactively troubleshoot tracking and reporting issues using tools like Google Tag Manager and Google Analytics.
  • Develop, refine, and maintain visual performance dashboards in Looker Studio for internal stakeholders.
  • Implement streamlined processes to ensure efficient, accurate, and scalable campaign measurement.
  • Monitor campaign performance across Google Ads, Meta (Facebook/Instagram), and other digital platforms to optimize ROI and achieve KPIs.
  • Identify emerging trends and customer insights, and translate them into actionable recommendations.
  • Analyze sales funnels, web analytics, and behaviour trends to inform growth strategies.
  • Research and implement new tools and technologies to support digital campaign execution and reporting.
  • Report regularly on core marketing KPI,s including ROAS, CPL, conversion rates, website traffic, and engagement metrics.
  Requirements:-
  • Strong hands-on experience with Google Analytics, Google Tag Manager, Looker Studio, BigQuery, and Google Ads.
  • Proficiency in managing and optimizing Facebook Ads and Instagram campaigns.
  • Solid understanding of digital marketing best practices, including SEO, SEM, Social Media Marketing, Email Marketing, and Social Media Optimization.
  • Digital-first mindset with an ability to interpret data into strategic insights.
  • Exceptional analytical and critical thinking skills with a results-driven attitude.
  • Ability to manage multiple campaigns and deadlines with minimal supervision.
  • Strong verbal and written communication skills in English.
  • A strong portfolio and/or track record of managing high-performance digital campaigns.

What We Offer:
  • Competitive salary and benefits package.
  • Opportunities for professional growth and development.
  • A collaborative and innovative work environment.


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