Digital Analyst

2 days ago

Mohali, Punjab, India Narang Staffing Solutions Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Position: Digital Instrumentation Analyst

Location
: Mohali (work from office)

Experience Required
: 3-5 years in digital analytics implementation

Position Overview

We are seeking a highly skilled
Digital Instrumentation Analyst
to support the implementation and management of event tracking across our digital platforms. The ideal candidate brings hands-on expertise in
HTML, JavaScript
and
Google Tag Manager (GTM)
, with a deep understanding of configuring tracking for
customer data platforms (CDPs)
and
web analytics tools
.

Key Responsibilities

  • Develop and manage
    custom tracking scripts
    (HTML/JavaScript) to support event capture via
    Google Tag Manager
    .
  • Configure and maintain
    GTM containers
    : create tags, triggers, variables and manage data layer structures.
  • Collaborate with engineering and technology teams to validate
    data layer implementation
    and ensure correct event firing.
  • Implement user interaction tracking and event setup across web properties using
    Google Analytics 4
    ,
    Adobe Analytics
    and
    TreasureData
    .
  • Deploy and verify
    marketing pixels
    (Meta, LinkedIn, Google Ads) using GTM.
  • Conduct periodic
    audits and validations
    to maintain data integrity and ensure tracking accuracy.
  • Troubleshoot issues related to
    pixel firing
    , event tracking and data discrepancies.
  • Maintain clear
    documentation
    of tagging strategies and implementation steps.

Requirements

  • 3-5 years
    of hands-on experience in digital analytics and instrumentation.
  • Strong proficiency in
    HTML
    ,
    JavaScript
    , and
    Google Tag Manager
    .
  • Experience with
    CDP SDKs
    such as
    TreasureData
    is highly preferred.
  • In-depth knowledge of
    web analytics
    platforms and
    marketing pixel integrations
    .
  • Familiarity with
    tag debugging tools
    (e.g., Chrome DevTools, Tag Assistant).
  • Excellent ability to translate business requirements into technical tracking specifications.
  • Strong communication skills to work effectively with cross-functional teams.

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