PPC manager

2 weeks ago

Ganapathi Coimbatore Tamil Nadu, India Green Delight Innovation Private Limited Full time ₹ 26,40,000 - ₹ 60,00,000 per year

Job Purpose - To manage and develop the company's pay per click and social media advertising campaigns, ensuring that they meet performance and revenue targets in line with the overall marketing plan and budget.

Key Responsibilities:

  • PPC Campaign Management: Create, manage, and optimize PPC campaigns across various platforms, with a primary focus on social media channels like Facebook, Instagram, LinkedIn, and Twitter.
  • Keyword Research: Conduct comprehensive keyword research to identify high-performing keywords and optimize campaign performance.
  • Ad Creation: Develop compelling ad copy, creative assets, and landing pages that drive user engagement and conversions.
  • Budget Management: Monitor and adjust advertising budgets to ensure maximum ROI and cost efficiency.
  • Performance Analysis: Regularly analyze campaign performance, identify areas for improvement, and implement strategies to achieve KPIs.
  • Competitor Analysis: Keep up-to-date with industry trends and competitive landscape to maintain a competitive edge.
  • Reporting: Prepare and present performance reports to clients, highlighting key metrics, achievements, and recommendations for improvements.

Skills / Experience / Qualifications -

  • 3+ years Relevant previous experience and success within a similar PPC or Digital Marketing focused role.
  • · Current knowledge of Google Analytics and other digital marketing software and tools.
  • · Strong analytical ability and experience to work with a variety of data sources.
  • · Ability to communicate effectively with the wider team.

Job Type: Full-time

Pay: ₹22, ₹50,000.00 per month

Work Location: In person

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