Senior Marketing

2 weeks ago

Bengaluru, Karnataka, India SK Super Tmt Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Department: Sales & Marketing

Reports To: Marketing Manager / Branding Manager

Job Description:

The Senior Marketing & Branding Executive will be responsible for assisting the Marketing/Branding Manager in day-to-day execution of branding and promotional works. The role involves vendor coordination, verification, campaign execution, installation checks, and post-verification reporting to ensure smooth implementation of all marketing and branding activities for SK SUPER TMT.

Key Job Responsibilities:

1. Branding Work Execution & Verification

  • Assist in planning and execution of branding activities such as hoardings, wall paintings, dealer boards, bus/train branding, shop boards, and POP materials.
  • Conduct pre-installation verification (check location feasibility, brand visibility, and vendor readiness).
  • Perform post-installation verification with photographs, reports, and feedback.
  • Maintain proper documentation of branding approvals, bills, and work status reports.

2. Vendor & Agency Coordination

  • Coordinate with vendors, printers, fabricators, installers, and media agencies for timely execution.
  • Ensure branding materials (banners, dealer boards, merchandise, collaterals) are delivered and installed correctly.
  • Negotiate and follow-up with vendors to maintain quality standards and timelines.

3. Campaign & Event Support

  • Support execution of festivals, product launches, engineer/architect meets, mason training programs, and dealer events.
  • Arrange branding/backdrop materials, audio-visual support, and distribution of promotional kits.
  • Assist in on-ground supervision during events and branding activities.

4. Reporting & MIS

  • Submit daily/weekly reports on branding work progress, site verification, and vendor performance.
  • Maintain records of branding inventory (boards, banners, merchandise).
  • Assist Manager in budget tracking and billing verification of vendors.

5. Internal Coordination

  • Work closely with sales team for identification of dealer branding needs.
  • Share updates on ongoing works with Marketing Manager and senior management.
  • Support in digital campaign execution (WhatsApp API posting, social media posting coordination, content follow-up with agencies).

Skills & Qualifications Required:

  • Graduate (any discipline); preference for Marketing/ Mass Communication / Business Administration.
  • 3 - 5 years of experience in marketing execution, branding, outdoor advertising, or vendor coordination (construction material cement/paint /TMT/steel industry experience preferred).
  • Strong skills in coordination, follow-up, and verification.
  • Willingness for branding work verification across regions.
  • Basic computer knowledge (MS Office, email reporting, WhatsApp campaign handling).
  • Good communication and negotiation skills.

Key Performance Indicators (KPIs):

  • Timely and accurate execution of branding activities.
  • Effective vendor coordination and cost control.
  • Accuracy of pre- and post-verification reports.
  • Smooth support in events and marketing campaigns.
  • Contribution to brand visibility growth.

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