Sr. Executive

4 days ago


Noida, Uttar Pradesh, India Lantern Digital Services Full time ₹ 15,00,000 - ₹ 28,00,000 per year
  • End to end campaign management (From ideation to execution, monitoring, evaluating and optimizing campaign performance to generate results)

  • Conduct keyword research, Maintain and monitor keyword bids, budget caps, impression share, quality score and other important account metrics

  • Drive campaign optimizations via experiments & new initiatives - A/B testing ad formats, copies, bidding strategy, channel-spend-mix and more

  • Campaign Analytics - Measure and report performances of all marketing campaigns against goals

  • Research and analyze competitor advertising strategy and tactics

  • Collaborate with internal teams to create landing pages and optimize the user experiences

  • Optimize the ad copy, landing pages for better results

  • Analyse creative performance

  • Budget management

  • Brainstorm new and creative growth strategies in the digital space and then Plan, Execute and Measure experiments and conversion tests


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