
Influencer Marketing Manager
2 weeks ago
Role Description
This is a full-time, on-site role based in Kolkata for an Influencer Marketing Manager. The Influencer Marketing Manager will be responsible for developing and implementing influencer marketing strategies, identifying and managing relationships with key influencers, creating influencer outreach campaigns, and measuring campaign effectiveness. The role involves close collaboration with the marketing team to align influencer initiatives with overall brand objectives and fostering a community around the brand through engaging content and partnerships.
Qualifications
- Experience in Influencer Marketing and creating outreach campaigns
- Ability to identify and manage relationships with key influencers
- Excellent communication and negotiation skills
- Strong analytical skills to measure campaign effectiveness
- Collaboration and team-working skills
- Proven ability to create engaging content and partnerships
- Familiarity with social media platforms and trends
- Bachelor's degree in Marketing, Communications, or a related field
- Experience in the consumer goods industry is a plus
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