Marketing Manager

4 days ago

Kolkata, West Bengal, India Duas Knowledge Potli Full time ₹ 4,80,000 - ₹ 5,40,000 per year

*Job Title:* Assistant Marketing Manager I Jewellery Industry

Location: Theatre Road, Kolkata & Salt Lake City, Kolkata/Guwahati (Frequent travel required)

Budget: Up to ₹50K

*About Us:*

A renowned jewellery brand seeking an experienced Assistant Marketing Manager to drive our marketing efforts and elevate our brand presence.

*Key Responsibilities:*

  1. *Social Media Management:* Develop and implement engaging content strategies, monitor industry trends, analyze campaign performance, and optimize strategies to drive customer engagement and sales.

  2. *Digital Marketing Campaigns:* Lead digital initiatives, collaborate with external agencies, and utilize analytics tools to monitor KPIs and campaign ROI.

  3. *In-store Promotions:* Plan and execute promotional events, work closely with visual merchandising teams, and develop loyalty programs to enhance customer retention.

  4. *Market Research & Consumer Insights:* Conduct market analysis, stay updated on trends, and recommend product innovations to meet evolving customer demands.

  5. *Stakeholder & Cross-functional Coordination:* Liaise with advertising agencies, suppliers, and key partners to ensure effective execution of marketing plans.

  6. *Content Development:* Oversee creation of high-quality marketing materials, write and review promotional content for digital and print channels.

  7. *Public Relations & Branding:* Build brand credibility through influencer collaborations, blogger partnerships, and media outreach.

  8. *Sales Data Analysis & Reporting:* Analyze marketing and sales data, present actionable insights and performance reports to senior management.

  9. *Budget Planning & Management:* Develop and manage the marketing budget, negotiate with vendors and service providers.

  10. *Team Leadership:* Lead, mentor, and develop a high-performing marketing team.

*Requirements:*

  • MBA or BBA in Sales & Marketing

  • Background in Mass Communication or Marketing preferred

  • Minimum 5 years of experience in Sales & Marketing

  • Experience in digital marketing, social media management, and team leadership

*What We Offer:*

  • Competitive remuneration package

  • Opportunity to work with a renowned jewellery brand

  • Collaborative and dynamic work environment

*How to Apply:* /

Job Types: Full-time, Permanent

Pay: ₹40, ₹45,000.00 per month

Benefits:

  • Health insurance

Application Question(s):

  • How many years of experience do you have in marketing or retail (preferably jewellery or FMCG industry)?

  • Are you comfortable travelling frequently between Kolkata, Guwahati, and nearby regions?

  • What is your Current Salary and expected monthly salary?

  • Have you planned in-store promotions, festive campaigns, or loyalty programs to boost sales and customer engagement?
  • Are you comfortable leading a marketing team, coordinating with vendors, and managing budgets while reporting campaign results to senior management?
  • Do you have experience managing social media and digital campaigns (SEO, Google Ads, Email Marketing) for retail or jewellery brands?

Work Location: In person

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