Marketing Manager

12 hours ago

Kolkata, West Bengal, India RECEX Full time ₹ 9,00,000 - ₹ 12,00,000 per year


Job Description:

Marketing Manager– Gold Loan
Experience : 3-5 years
Age: Up to 35 years
Compensation: As per industry standards and experience.
Education: Graduate
Industry Type: NBFC

Roles & Responsibilities:

  • Create and implement comprehensive marketing plans, including lead generation, customer acquisition, and brand awareness.
  • Conduct market research to identify customer needs, competitive landscape, and market trends to tailor marketing efforts effectively.
  • Develop engaging marketing content, such as leaflets, website copy, social media posts, and email campaigns, to attract and engage potential customers.
  • Collaborate with the sales team to provide marketing support, including lead generation, sales materials, and product training.
  • Ensure all marketing activities comply with relevant regulations and company policies.
  • Must be proactive in conducting and monitoring field marketing activities, such as leaflet distribution and newspaper insertion of Leaflets. 

Desired Candidate Profile:

  • Proven experience in developing and executing innovative marketing strategies.
  • Must have a sound understanding of the Gold Loan industry and its regulations.
  • Must be familiar with CRM Systems and Marketing Automation Tools.
  • Must be proficient with all sorts of marketing platforms.
  • Excellent communication, presentation, and interpersonal skills.
  • Must have Strong analytical and problem-solving skills.
  • Excellent time management and organizational skills.

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