Expert Business Executive

About Zydus Wellness

Zydus Wellness, an FMCG leader, develops, manufactures, and markets health and wellness products,

integrating healthcare, skincare, and nutrition. Founded in 1988 with Sugar Free, Indias first zero-calorie

sugar replacement, it now manages seven global brands, including Complan, Glucon-D, Everyuth, and

Nutralite. The company serves over 50 million families and supports more than 90,000 dairy farmers and

2,000 MSMEs.

With a focus on research, quality, and innovation, Zydus Wellness operates on core pillars of manufacturing

integrity and supply chain efficiency. Headquartered in Ahmedabad and Mumbai, it runs four

manufacturing facilities across India and eight co-packing facilities in India, Oman, and New Zealand. Listed

on the Bombay and National Stock Exchanges, Zydus Wellness is led by Chairman Dr. Sharvil Patel and CEO

Tarun Arora, serving customers in over 25 countries across three continents.

Get to know our organization Click on the below links

1. Company Website

2. Zydus Corporate Park

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Position

Functional Reporting: Area Expert Business Manager

Administrative Reporting: NA

Location: Respective HQ

Role Purpose:

This role will act as key member to the implementation of Expert Sales & Demand Generation Strategy

across geographies assigned in line with the companys overall business strategy

Key Accountabilities/ Responsibilities:

1.Financial:

Prescription Generation: Drive favorable prescriptions/recommendations for assigned Expert

brands through effective scientific engagement with HCPs.

Secondary Sales Growth: Achieve targeted secondary sales growth at Expert Mapped Pharmacies

(EMPs) for assigned brands.

Business Development: Identify and capitalize on new business opportunities within the assigned

geography, ensuring category penetration and adoption.

2.Customer:

KPI Compliance: Ensure 100% adherence to personal productivity KPIs:

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DIF 23

95% Coverage Compliance

10 DCA / 9 CCA monthly minimum

Total Call Volume, Activations, and Reporting Compliance

KOL/KBL Engagement:

Actively engage and build relationships with Key Opinion Leaders (KOLs) and Key Business Leaders

(KBLs) via CMEs, RTMs, symposiums, conferences, and in-clinic interventions to drive

recommendations and minimize de-recommendations.

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3.Process:

Reporting Discipline: Timely and accurate submission of tour plans, call reports, monthly reports,

and attendance via the SFA App/geo-tagged reporting system.

Collaborative Sales Execution: Coordinate with GT sales teams to ensure alignment on stock

availability, activations, recommendation updates, and market feedback

4.People:

Leadership Behaviors: Demonstrate professional leadership by proactively managing conflicts,

adhering to compliance standards and company policies, and maintaining open, transparent

communication

Regulatory Compliance: Strict adherence to all industry regulations, company SOPs, and governance

protocols.

Key Deliverables:

Achieve Secondary Sales Targets at Expert Mapped Pharmacies (EMP) for assigned brands.

Drive Prescription Market Share (RxMS) Growth for promoted brands, tracked via Rx Audit reports

(e.g., IQVIA).

Execute Sales Strategies: Align with national marketing plans while customizing for local market

dynamics in line with overall strategy.

Provide Competitive Intelligence: Systematically capture and share insights on competitor activities

and market movements.

Ensure Full Regulatory and Compliance Adherence in line with industry regulations, company

policies, and SOPs

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Key Interactions:

Internal:

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Expert Sales Team

Expert Customer Marketing Team

Expert Training Team

GT Trade Marketing Team

GT Sales Team (Head Office and Branches)

External:

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Healthcare Professionals (HCPs)

Key Opinion Leaders (KOLs)

Strategic Agencies and Vendors

Key Dimensions:

Customer relationship building, Business Planning and Sales strategy implementation, Compliance with

regulations

Educational Qualifications:

Preferred Qualification: Graduate in Pharmacy or Science.

Preferred Age Group: Below 30 year

Experience (Type & Nature):

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2-5 years of overall work experience in Pharma/ Expert Sales in FMCG/ Consumer Healthcare

Functional Competencies:

Strong Commercial & Business Acumen

Field Performance Management & Execution Excellence

Market Analysis & Trend Identification

Strong KOL Engagement & Relationship Management

Data Integrity, Reporting Accuracy & Record Maintenance

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Behavioral Competencies:

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Highly Proactive & Results-Oriented

Ownership Mindset with Initiative-Taking Approach

Willingness for Extensive Travel

Strong Communication & Stakeholder Management Skills

Analytical Thinking, Problem-Solving, and Negotiation Skills

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