Senior Manager – Digital Analytics Implementation

As a Senior Manager in Digital Analytics Implementation, you will lead and oversee the design, execution, and optimization of advanced analytics solutions across web and mobile platforms. Your role will involve collaborating with cross-functional teams to ensure accurate data collection, compliance with privacy regulations, and the delivery of actionable insights to drive business decisions. Additionally, you will be expected to contribute to the broader analytics community through thought leadership and maintain a hands-on approach to implementation.

Job Description:
Location: Mumbai/Pune/BLR
**Experience: 12+ years

Certifications: Google Certified, Tealium Certified, Adobe Certified
About the Role:**
As a Senior Manager in Digital Analytics Implementation, you will lead and oversee the design, execution, and optimization of advanced analytics solutions across web and mobile platforms. Your role will involve collaborating with cross-functional teams to ensure accurate data collection, compliance with privacy regulations, and the delivery of actionable insights to drive business decisions. Additionally, you will be expected to contribute to the broader analytics community through thought leadership and maintain a hands-on approach to implementation.

Key Responsibilities:

• Analytics Strategy & Implementation:

• Lead the development and execution of measurement strategies using GA360, GA4, Adobe Analytics, and other analytics platforms.

• Design and implement server-side tagging solutions using GTM, Tealium, and Adobe Launch.

• Develop and maintain data layers, ensuring consistency and accuracy across digital properties.

• Hands-On Implementation & Innovation:

• Lead by example by actively participating in the hands-on implementation of analytics solutions.

• Develop and deploy custom tags and scripts to address unique tracking requirements.

• Experiment with emerging technologies and methodologies to enhance analytics capabilities and performance.

• Team Leadership & Mentorship:

• Manage and mentor a team of analytics professionals, fostering a collaborative and growth-oriented environment.

• Provide training and guidance on best practices in analytics implementation and data governance.

• Client Engagement & Consultation:

• Collaborate with clients to understand business objectives and translate them into technical requirements.

• Conduct workshops and training sessions to empower clients in utilizing analytics tools effectively.

• Performance Optimization & Reporting:

• Utilize tools like Google Data Studio, Looker Studio, and Power BI to create dashboards and reports that provide actionable insights.

• Monitor and optimize the performance of analytics implementations, addressing any issues promptly.

• Thought Leadership & Community Engagement:

• Share insights and best practices through blogs, webinars, and industry forums to establish authority in digital analytics.

• Collaborate with other industry leaders to co-author articles, co-host events, or participate in podcasts to expand reach and credibility.
• Stay updated with the latest trends and advancements in digital analytics to continuously innovate and lead in the field.

Qualifications:

• Educational Background:

• Bachelor's or Master's degree in Computer Science, Information Systems, Data Analytics, or a related field.

• Technical Expertise:

• Extensive experience with Google Tag Manager, Tealium, Adobe Launch, GA360, Adobe Analytics, and OneTrust.

• Proficiency in JavaScript, HTML, CSS, and experience with server-side tagging implementations.

• Familiarity with data layer concepts and implementation strategies.

• Certifications:

• Google Analytics Individual Qualification (GAIQ).

• Tealium Certified Professional.

• Adobe Analytics Developer Certification.

• Experience:

• Minimum of 12 years in digital analytics implementation, with at least 5 years in a leadership role.

• Proven track record of managing complex analytics projects and leading cross-functional teams.
• Experience in client-facing roles, providing consultation and training on analytics solutions.

Desired Skills:

• Strong analytical and problem-solving abilities.
• Excellent communication and interpersonal skills.
• Ability to work in a fast-paced, dynamic environment.
• Experience with A/B testing, web analytics, and data visualization tools.
• Demonstrated thought leadership through published content, speaking engagements, or industry collaborations.
• Hands-on experience in developing and deploying custom analytics solutions.

Technical Skills:

• Tag Management Systems (TMS):

• Proficiency in implementing and managing server-side tagging solutions using Google Tag Manager (GTM), Tealium iQ, and Adobe Launch.

• Experience with Tealium EventStream for real-time data collection and activation.

• Familiarity with Adobe Experience Platform (AEP) Data Collection for scalable data capture.

• Web Technologies:

• Strong knowledge of JavaScript, HTML, and CSS for custom tag implementations and data layer management.

• Experience with Single Page Applications (SPA) and handling virtual pageviews and Ajax-based page transitions.

• Analytics Platforms:

• Expertise in Google Analytics 360 (GA360), Google Analytics 4 (GA4), and Adobe Analytics for data analysis and reporting.

• Experience with Adobe Web SDK for integrating Adobe Analytics and other Adobe Experience Cloud solutions.

• Data Visualization & Reporting:

• Proficiency in creating dashboards and reports using tools like Google Data Studio, Looker Studio, and Power BI.

• Ability to translate complex data into actionable insights for stakeholders.

• Automation & Scripting:

• Experience with automation tools and scripting languages for analytics tasks.

• Familiarity with APIs for integrating analytics platforms with other systems.

Location:
DGS India - Mumbai - Goregaon Prism Tower

Brand:
Merkle

Time Type:
Full time

Contract Type:
Permanent