Assistant Marketing Manager

2 days ago

Gurgaon, Haryana, India Digital Web Solutions Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Location: Udyog Vihar, Gurugram

Employment Type: Full-time

About Us

Wytlabs
(Founded 2019)

Wytlabs is a performance-driven marketing company exclusively serving eCommerce brands in the United States. The brand specializes in
Search Engine Optimization, Paid Ads, and Email Marketing Automation
, offering scalable solutions to accelerate growth for online businesses. With a dedicated team of experts, Wytlabs has established itself as a trusted partner for eCommerce success.

We are looking for a driven and detail-oriented
Assistant Marketing Manager
to join our dynamic team and contribute to setting up and scaling lead generation campaigns.

Key Responsibilities

Lead Generation Campaigns:

  • Plan, set up, and scale multiple lead generation campaigns with a strong focus on
    custom email outreach
    using tools such as Instantly, Apollo, or similar platforms.

  • Continuously monitor campaign performance and optimize for higher conversions and deliverability.

Campaign Strategy & Execution:

  • Collaborate with the marketing team to design, test, and refine messaging, targeting, and sequencing.

  • Maintain and manage databases to ensure high-quality outreach.

Performance Tracking:

  • Analyze results, prepare reports, and present insights for ongoing improvement.

  • Ensure alignment with overall marketing objectives and business goals.

Additional Marketing Contributions:

  • Provide input and support for
    paid advertising campaigns
    (Google Ads, Meta Ads, LinkedIn Ads, etc.) – prior knowledge is considered an advantage.

  • Stay updated with industry trends, tools, and best practices in email marketing and performance marketing.

Requirements

  • Bachelor's degree in Marketing, Business, or related field (MBA preferred but not mandatory).

  • Minimum 2 years of hands-on experience
    running and managing email lead generation campaigns.

  • Strong understanding of email deliverability, personalization, and automation strategies.

  • Proficiency in tools like
    Instantly, Apollo, Lemlist, or similar cold outreach/email platforms
    .

  • Analytical mindset with the ability to interpret campaign performance data.

  • Excellent communication skills (written and verbal).

  • Knowledge of paid advertising (Google/Meta/LinkedIn) is an added advantage.

What We Offer

  • Opportunity to work with a dynamic and growth-focused team.

  • Competitive salary with performance-based incentives.

  • Learning and growth opportunities in advanced digital marketing strategies.

  • Exposure to international campaigns and clients.

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