Assistant Manager, FP&A Marketing

Assistant Manager / Manager – Financial Planning & Analysis (Marketing Business Partner)

About Cvent

Cvent is a leading meetings, events, and hospitality technology provider with a suite of solutions that help organizations manage the entire event lifecycle. Our mission is to transform the way meetings and events are planned, executed, and evaluated globally.

Position Overview

We are seeking a strategic and analytically strong
FP&A professional
to join our team as an
Assistant Manager/Manager – FP&A
, with a specific focus on
Marketing Finance
. This role will act as a
business partner
to Cvent's global marketing leadership team, collaborating closely to drive data-backed decision-making, marketing efficiency, and strategic growth initiatives.

You will lead core planning processes like
annual budgeting, monthly reforecasting,
and
cost tracking
, while also driving
key marketing efficiency metrics
such as
Customer Acquisition Cost (CAC), Cost per Lead (CPL), Lead Conversion by Tactic, CLTV, ROI analysis,
and more. The ideal candidate will have strong financial acumen, deep familiarity with marketing dynamics and funnel metrics, and the ability to work with global stakeholders across Marketing, Sales, and Finance.

This role involves frequent interaction with senior leaders across
Marketing, Sales, and Corporate Finance teams
based in the U.S., UK, and India.

Key Responsibilities

• Act as a
  Finance Business Partner
  to the Global Marketing organization.

• Own and manage global
  annual budgeting and monthly forecasting
  for Marketing expenses

• Develop and track key
  Marketing efficiency metrics
  , including:

• CAC (Customer Acquisition Cost)
• CLTV (Customer Lifetime Value)
• Cost per Lead
  (by cloud, by tactic)
• Lead Conversion Rates
  (by tactic/channel)
• Marketing ROI
• Drive
  deep-dive analytics
  on
  event ROI, digital campaigns, tradeshows, and content marketing performance.
• Support and advise on
  resource allocation decisions
  across marketing channels and geographies.
• Partner with Sales, Marketing Ops, and Data/Analytics teams to ensure consistent measurement frameworks.
• Create executive-level dashboards, presentations, and financial insights to support strategic initiatives.
• Lead or support
  ad-hoc strategic projects
  , including M&A integration and cost optimization initiatives.
• Collaborate with cross-functional teams like Accounting, HRBP, Talent Acquisition, and IT for alignment and data gathering.
• Extract and analyze data using tools like
  Salesforce, Adaptive Insights, Tableau, Excel
  , and other analytics platforms.

Qualifications

• 7–10 years
  of experience in
  Financial Planning & Analysis (FP&A)
  , preferably with exposure to
  Marketing or Revenue Operations
  .
• Deep understanding of
  marketing funnel metrics, digital campaign dynamics
  , and
  channel/tactic-level ROI
  .
• Strong
  data-driven mindset
  and ability to structure and interpret large datasets to generate insights.
• Expertise in
  financial modeling, forecasting
  , and metric development.
• Hands-on experience with
  Salesforce CRM, Adaptive Insights, Tableau
  , or similar tools preferred.
• Excellent communication skills with the ability to present insights to
  non-financial stakeholders
  .
• Demonstrated ability to manage multiple priorities in a fast-paced, high-growth environment.
• Proven experience working with
  senior leaders or executive stakeholders
  is a plus.
• MBA or CFA
  preferred.

Why Join Cvent's Finance Team?

• Opportunity to partner directly with global business leaders and drive strategic initiatives
• High visibility role with direct impact on growth and decision-making
• Collaborative and innovation-focused work culture
• Exposure to global processes and cross-functional initiatives