Digital Marketing Expert

3 days ago

Pune, Maharashtra, India Verificient Full time ₹ 6,00,000 - ₹ 12,00,000 per year

Role Overview

We are seeking a Digital Marketing Expert with proven experience in B2B SaaS marketing - ideally within the cybersecurity/security solutions industry. The candidate should be highly skilled in WordPress, SEO, Google Ads, and Social Media Advertising, with the ability to execute full-funnel digital strategies that deliver measurable pipeline results.

This role requires a full-stack digital marketer who can manage everything from website optimization and paid campaigns to demand generation, analytics, and account-based marketing.

Key Responsibilities

  • Website & WordPress Management Optimize performance, landing pages, and lead conversion.
  • SEO & Content Strategy – Build organic presence via keyword research, on-page & off-page SEO, and content optimization.
  • Paid Ads & Demand Generation – Run ROI-driven Google Ads & LinkedIn Ads campaigns, including ABM and remarketing.
  • Marketing Automation & CRM – Use HubSpot/Marketo/Salesforce for nurturing, drip campaigns, and funnel optimization.
  • Conversion Rate Optimization (CRO) – A/B test ads, landing pages, CTAs for higher conversions.
  • Analytics & Reporting – Track KPIs via GA4, Search Console, Tag Manager, and CRM dashboards.
  • Content & Thought Leadership – Collaborate on blogs, whitepapers, case studies, webinars, and event promotion.

Required Skills & Experience

  • 4–7 years in Digital Marketing for B2B SaaS (cybersecurity/security preferred).
  • Expertise in WordPress, SEO, SEM, Google Ads, LinkedIn Ads.
  • Strong knowledge of lead generation, demand gen, ABM & CRM tools.
  • Proven experience in CRO, analytics, and ROI-driven execution.
  • Excellent copywriting & messaging skills tailored to enterprise buyers.
  • Familiarity with compliance frameworks (SOC2, HIPAA, GDPR) a plus.

Nice-to-Have Skills

  • Design skills (Canva, Figma, Adobe Suite).
  • Video marketing & webinar promotion experience.
  • Event marketing (cybersecurity conferences/webinars).
  • Affiliate/partner marketing exposure.
  • Strong budget management skills.

Performance Metrics (KPIs)

The candidate will be evaluated on measurable outcomes, including:

  • Website Traffic & SEO:

  • Increase organic traffic by 30–40% within 6–9 months.

  • Rank for at least 10–15 high-intent security/SaaS keywords.

  • Lead Generation & Ads:

  • Deliver 25–40 qualified B2B leads per month via Google Ads, LinkedIn Ads, SEO, and social campaigns.

  • Maintain Cost Per Lead (CPL) within target range (to be defined by budget).

  • Achieve 3–5% average CTR on paid campaigns.

  • Conversion Rate Optimization:

  • Improve landing page conversions by 20% within 6 months.

  • Conduct ongoing A/B tests to increase MQL SQL conversion.

  • Demand Generation & ABM:

  • Run at least 2 successful ABM campaigns per quarter targeting enterprise accounts.

  • Increase engagement rate with CISO/CIO personas.

  • Content & Brand Growth:

  • Support 2–3 thought leadership pieces per month (blogs, case studies, whitepapers).

  • Increase RemoteDesk's LinkedIn engagement & followers by 25%+ in 12 months.

Why Join RemoteDesk?

  • Be part of a fast-growing SaaS cybersecurity company with global reach.
  • Lead end-to-end digital marketing initiatives with real business impact.
  • Work closely with leadership & sales in a collaborative, innovative culture.
  • Industry: B2B SaaS, Cybersecurity / Security Solutions

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