Senior Business Analyst

2 weeks ago

Bengaluru, Karnataka, India Techno Facts Solutions Full time ₹ 12,00,000 - ₹ 36,00,000 per year

About the Role:

We are seeking an experienced Senior Business Analyst to join our Digital Excellence / Omnichannel Engagement team. The ideal candidate will have a strong background in pharmaceutical or life sciences digital analytics, omnichannel strategy, and marketing data analysis. Youll play a key role in transforming data into insights that drive engagement across HCPs (Healthcare Professionals), patients, and other stakeholders.

This position demands expertise in digital marketing analytics, CRM-based engagement, and advanced analytics, with hands-on experience using pharma omnichannel data and analytics platforms like Databricks, Power BI, Tableau, or Salesforce.

Key Responsibilities:

  • Lead requirements gathering, documentation, and prioritization for digital and omnichannel analytics initiatives.
  • Collaborate with digital marketing, sales, IT, and data science teams to define KPIs and campaign success metrics.
  • Analyze performance data from CRM, marketing automation, and digital platforms to generate actionable insights.
  • Translate business objectives into technical requirements for analytics teams to develop dashboards, reports, and data models.
  • Facilitate workshops to identify improvement opportunities in digital engagement and customer journey mapping.
  • Develop and maintain BRDs, FRDs, and user stories for analytics and reporting projects.
  • Support segmentation, targeting, and personalization strategies for HCPs and patients.
  • Ensure adherence to pharma compliance and data privacy standards (HIPAA, GDPR).
  • Drive continuous improvement in data quality, process optimization, and omnichannel performance metrics.
  • Act as the bridge between business and technical/data teams, ensuring smooth delivery of analytics solutions.

Required Skills & Experience:

  • 6+ years of experience as a Business Analyst or Digital Analytics Professional within Pharma / Life Sciences.
  • Deep understanding of omnichannel marketing, CRM systems, and digital engagement workflows.
  • Hands-on experience with pharma omnichannel data (CRM, email, web, field force, social media, call center).
  • Strong skills in SQL, Excel, and data visualization tools (Power BI, Tableau).
  • Exposure to Databricks or other modern data platforms.
  • Excellent communication and stakeholder management skills.
  • Experience with Veeva CRM, Salesforce Marketing Cloud, or Adobe Experience Cloud preferred.
  • Working knowledge of customer journey mapping, segmentation, and personalization techniques.
  • Bachelor's degree in Life Sciences, Business, or Information Systems (Master's / MBA preferred).

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