Assistant Brand Manager Marketing

2 days ago


Chennai, Tamil Nadu, India Cholayil Private Limited Full time

Position Details


• Job Title / Designation: Assistant Brand Manager - Activation


• Number of Vacancies: 2

Job Requirements


• Qualification: MBA from Tier2 Institute


• Experience: 2-3 years of working experience



Key Skills:
ATL – Media, Project Management, worked in highly penetrated categories preferably Soap, handled 15cr+ budget, Strong business acumen, Sales background preferred but not necessary, working knowledge of Nielsen and IMRB is also a preference



Job Responsibilities:

  • Building Multiple categories under Medimix brand
  • Delivering Topline and Bottomline targets in sync with aligned ABP numbers
  • Strategize ATL Plans for the portfolio with Media Agency
  • Building Robust SKU Strategy to deliver targets
  • Budget Management with ROI centric approach
  • Conduct Market Visits to understand future possibilities of category growth
  • Drive activations for the category in the market


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