Assistant Brand Manager Marketing

About Pickyourtrail (PYT)

Pickyourtrail (PYT) is an expert co-creator of super hit customised holidays. We are the perfect partner to the 'designated travel planner/s' of every group - big or small. Our service, customisation and expertise help us deliver super hit holidays and make the planner the hero of the holiday. The mission is simple: to make customized international travel easy, reliable, and uniquely memorable. Candidates are invited to join the team in shaping the future of global exploration

Why work with Pickyourtrail?

Pickyourtrail is one of the very few travel startups that has not only survived the pandemic but have significantly expanded, increasing our product portfolio to now include domestic staycations and global markets in addition to our India outbound market.

Despite the tough circumstances surrounding the pandemic, we have managed to maintain and, in fact, grow our Glassdoor rating to 4.2 out of 5.

Key benefits:

• Clear strategy and Roadmap -
  We ensure all teams - Revenue, Design, Marketing, Engineering, Operations, and Product are aligned through a well-defined quarterly operating plan, rather than relying on randomizations.
• High Impact Opportunity -
  Leisure travel is on a major uptick, much like online meetings were in February 2020. This presents a unique opportunity to utilize your experience to accelerate the organization's growth and achieve desired objectives.
• Growth -
  Work alongside seasoned travel entrepreneurs and marketers, gaining invaluable experience in a high-growth sector
• Autonomy & Ownership -
  We empower our team members to take full ownership. You are responsible for the full, end-to-end execution of all strategies and the delivery of measurable results.

Role and responsibilities

The Junior Brand Manager will play a crucial role in operationalizing brand strategy and ensuring brand consistency across all consumer touchpoints. This role requires exceptional organizational discipline and a proactive approach to project management.

• Internal Project Coordination & Drive:

Project manage all internal marketing projects, guiding creative, content, digital, and influencer teams to make sure campaigns are on schedule, within budget, and aligned with our brand plan.

• Customer Empathy & Domain Insight:

You'll need to genuinely love travel and speak to our customers regularly to embody that empathetic customer view, in how we plan things.

• Brand Strategy Support:

Act as the SPOC for our strategy partners by keeping the brand's position, core values, and communication strong, especially when it comes to customized travel stories.

• Campaign Execution Management:

Oversee the execution of marketing campaigns, ensuring consistent PYT branding across all online and offline channels.

• Performance Tracking & Optimization:

Keep an eye on how campaigns are doing (KPIs), look at the results, and turn that info into smart suggestions for making better brand investments and using resources in the future.

Expectations from the candidate

Required Qualifications & Experience

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 2-4 years of professional experience in Brand Management, Marketing, or a related function, preferably within the travel industry.

Essential Skills & Attributes

• Ownership and Execution Focus (Critical): Proven ability to take end-to-end ownership of projects, drive deadlines, and push cross-functional work streams forward without continuous oversight.
• Strategic Implementation & Compliance: The knack for taking a senior team's strategy and executing it with high precision- you're a pro at following the game plan exactly as intended, with no unnecessary detours.
• Passion for Travel: A demonstrated enthusiasm for travel; candidates who actively plan and take their own trips are strongly preferred.
• Organizational Mastery: Exceptional skills in project management, organization, and attention to detail.
• Analytical Acumen: Comfortable working with marketing data, analyzing campaign performance, and translating numbers into strategic insights.
• Communication: Excellent written and verbal communication skills, necessary for both internal coordination and external brand messaging

The interview process consists of four rounds:

1. First Round:
   Assessment by the Talent team.
2. Second Round:
   Assessment by the Strategy team + Assignment (if needed)
3. Third Round:
   Assessment by the CMO and CEO.
4. Fourth Round
   : Culture Fitment Round.