Cluster Manager
3 days ago
Role Summary -
The role holder is expected to oversee the onboarding and account management activities of the team on
the ground regularly. Meet top accounts consistently to understand partner mindset, investment appetite,
growth goals to grow the business. Resolve queries and objections posed by the partners and support
the front line in meeting their targets. Review Team performance periodically, provide inputs and timely
feedback for course correction.
Responsibilities -
Account & Partner Relationship Management
- Discuss the P & L of the top restaurant partners to enable them see performance
opportunities/misses; analyze revenue expectations and investment capability.
- Structure the commercial understanding between the account and Swiggy for existing and new
accounts and propose revisions/changes seasonally or when agreed upon.
- Articulate insights that can help partners in taking necessary corrective actions for growth by
activating the right growth metrics/levers
- Meet the competitor's top accounts to gather insights on competitor actions and propose counter
measure
Data Interpretation & Performance Management
- Track Daily Salesmate / Physical Meetings done by each sales POC
- Track Weekly performance of Account Growth / Degrowth at portfolio /city level and RCA the
reasons of it
- Tack performance of Low Counter Share Outlets on the platform & Build plans along with sales
poc to grow them to desired levels
- Track Daily Performance wrt key metrics such as Ads RPO for their accounts
Team Management
- Present the plan of action to the team with timelines and key parameters for execution.
Ensure the team Implements the initiatives to meet the individual revenue line items on the P & L
Advertisements, RPO targets, marketing activities etc. by monitoring progress constantly.
Ensure direct field engagement and engage the team to communicate expectations and coach
them on best practices.
Interaction with Stakeholders:
- Interact with partner support (discount change, Restaurant Display page etc.), sales operations
(competition comparison data, or any ongoing festival data etc.) and finance team ( reconciliation
of payouts, queries on GST etc, amount not credited to partner accounts etc.).
Functional Competencies
- Understand Dine Out offerings and gain clarity of growth levers.
- Knowledge of basic metrics such as operating hours of restaurants , ADs revenue per order (Ads
RPO) , Commission Revenue per order and its constituents such as Average Order Value (AOV)
- Knowledge of the partner app features and user interface.
- Elements of data dashboards such as CMS/ PowerBi/Compass/Salesmate
- Understanding of Conversion Funnel - Advanced Level Week Wise /Month Wise/Day Wise
transactions across accounts , denial rates, supply metrics vs competition
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