SFMC consultant

2 weeks ago

Pune, Maharashtra, India TESTQ Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Job Title: Salesforce Marketing Cloud (SFMC) Consultant

Location: Pune (Onsite)

Experience: 4 to 6yrs

Employment Type: Full-Time

About the Role

We are looking for an experienced Salesforce Marketing Cloud Consultant who can lead end-to-end SFMC implementations, provide strategic guidance to clients, and deliver scalable solutions that drive marketing success. The ideal candidate will combine technical expertise, consulting experience, and marketing knowledge to design and execute high-impact campaigns across multiple channels.

Key Responsibilities

End-to-End Delivery

  • Lead SFMC implementation projects from discovery through go-live.
  • Deliver push, SMS, and WhatsApp notifications end-to-end.
  • Oversee multiple projects and ensure successful client delivery.

Architectural Decisions

  • Design customer journeys, data integration strategies, and domain/IP warm-up strategies.
  • Translate business requirements into scalable SFMC solutions.

Complex Journeys

  • Design and implement complex, multi-channel customer journeys leveraging Journey Builder, Automation Studio, and advanced exit criteria.
  • Optimize campaigns for personalization and scalability.

Project Operations

  • Own timelines, scope, RAID tracking, and stakeholder sign-offs during project phases.
  • Act as a bridge between technical teams and client stakeholders.

Technical Depth

  • Provide solutioning expertise with SQL, AMPscript, and working knowledge of SSJS, HTML/CSS, and basic JavaScript.
  • Review and guide development efforts to align with best practices.

Marketing Strategy & Knowledge

  • Consult clients on audience segmentation, KPIs, campaign optimization, and marketing strategy execution.
  • Identify opportunities to enhance customer engagement through SFMC.

Integration Knowledge

  • Advise and oversee REST/SOAP integrations, API-triggered sends, and Salesforce native connectors.
  • Ensure retry/rate-limit handling and robust integration architecture.

Required Skills & Experience

  • Proven experience as an SFMC Consultant with multiple end-to-end implementations.
  • Strong consulting and client-facing communication skills.
  • Deep understanding of SFMC ecosystem, marketing automation, and integration best practices.
  • Ability to balance hands-on technical depth with strategic consulting.

Preferred Skills

  • Salesforce Marketing Cloud certification(s).
  • Experience with enterprise-level clients and global campaigns.
  • Exposure to analytics and campaign performance reporting.

What We Offer

  • Opportunity to work with global clients and enterprise campaigns.
  • A collaborative environment that values innovation and consulting expertise.
  • Career growth with exposure to latest Salesforce Marketing technologies.

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