Channel Partners Manager

Shubham Tanks and Liners Pvt. Ltd. (STLPL), founded over 15 years ago by visionary entrepreneur Mr. Sunil Uplap, is a pioneer in advanced water storage and management solutions across India and overseas. With a legacy of innovation, reliability and over 7000 successful projects world-wide, STLPL offers a comprehensive portfolio of bolted steel panel tanks, fire-fighting water tanks, and wastewater management systems. Our proprietary Secure Store Micro-Coating Technology sets a new benchmark in durability and sustainability, providing superior corrosion resistance while being environmentally friendly. Driven by our mission to ensure safe, reliable, and sustainable water storage solutions for every community and industry, STLPL aims to scale to a ₹1,000 crore enterprise within the next 5 years, expanding globally while leading the charge in circular water management technologies.

This is a full-time on-site role for a Channel Partners Manager at Shubham Tanks And Liners Pvt Ltd located in Thane. The person will be responsible for developing and managing a robust network of distributors, dealers, and strategic partners across India. The role focuses on expanding market reach for Shubham Tanks & Liners' innovative storage solutions—including our proprietary Micro-Coating technology—by strengthening relationships with channel partners, enabling them with the right tools, and ensuring alignment with the company's growth and sustainability vision. Join us and lead a team dedicated to delivering excellence in liquid containment solutions,

1. Channel Development & Management

• Identify, onboard, and nurture new channel partners (distributors, dealers, OEMs, EPC contractors).
• Establish transparent policies for partner engagement, incentives, and performance evaluation.
• Build long-term, trust-based relationships with key partners across sectors.

Revenue & Market Expansion

• Drive sales growth through the partner ecosystem.
• Support partners in generating leads, closing deals, and expanding into new geographies.
• Ensure alignment of partner sales strategies with the company's overall business development goals.

Partner Enablement & Support

• Provide product training, sales collateral, and technical support to partners.
• Organize joint marketing initiatives, exhibitions, and industry events.
• Act as the primary liaison between partners and internal teams (sales, design, production, finance). Process & Compliance
• Implement structured reporting, sales tracking, and incentive systems for partners.
• Ensure adherence to company policies, pricing guidelines, and brand positioning.
• Monitor and resolve partner issues promptly to maintain satisfaction and loyalty.

Revenue Metrics

• Sales contribution from channel partners (monthly/quarterly/annual targets).
• Growth in partner-driven sales year-over-year.

Partner Development Metrics

• Number of new channel partners onboarded annually.
• Percentage of active vs. inactive partners in the network.
• Partner retention and satisfaction scores.

Operational Metrics

• Timeliness and quality of partner reporting.
• Participation in training and joint marketing activities.
• Reduction in sales cycle through channel-driven deals.

Strategic Impact

• Market coverage expansion through partners.
• Contribution to brand visibility in target regions/sectors.
• Cross-selling of new products/technologies via channel partners.

Required Skills and Qualifications:

Education:

• Bachelor's degree in Business, Marketing, or Engineering (preferred).
• MBA in Sales/Marketing/International Business is an advantage.

Experience:

• 5-10 years of experience in channel sales or partner management in B2B sectors (infrastructure, industrial equipment, water management, building materials, etc.).
• Proven track record in building and scaling distributor/dealer networks.

Skills & Competencies:

• Strong relationship-building and negotiation skills.
• Understanding of channel economics, incentives, and partner lifecycle.
• Ability to train and mentor partners for technical and commercial excellence.
• Excellent communication, presentation, and problem-solving skills.
• Willingness to travel extensively across India.

Job Category: Channel Partners Manager

Job Type: Full Time

Job Location: Maharastra Thane