Marketing and Operations Manager

2 weeks ago

Bengaluru, Karnataka, India Ifinsol Global Full time ₹ 20,00,000 - ₹ 25,00,000 per year

Role & responsibilities

Roles & Responsibilities:

  • Develop and execute email campaigns aligned with marketing strategies to drive brand and product awareness, lead acquisition, conversion, and retention.
  • Implement and manage automation rules, drip programs, segmentation, and engagement programs to optimize customer journeys.
  • Create and manage email templates, landing pages, forms, and other Pardot components to support campaigns and marketing initiatives.
  • Collaborate with the sales and marketing teams to ensure seamless integration between Pardot and Salesforce, maintaining data accuracy and workflow efficiency.
  • Monitor, analyze, and report on the performance of email campaigns, providing insights and recommendations for continuous improvement.
  • Ensure compliance with data protection regulations and best practices in email marketing.
  • Train and support marketing team members in the effective use of the automation platform.
  • Stay up-to-date with the latest marketing automation trends and opportunities for leveraging new Pardot features.
  • Discuss with business marketers and document campaign requirements
  • Recommend and manage implementation of customer segmentation strategies
  • Interact with digital marketing counterparts on areas of shared dependencies website, social, paid digital, data and analytics
  • Technical documentation - ensure solutions are validated and documented for future reference
  • Participate in weekly conference calls with Digital Marketing (be available for daily check-in calls)
  • Requirements / Qualifications
  • Proven experience in Marketing Operations Manager or similar role, with a strong understanding of marketing automation platforms.
  • Deep understanding of Pardot's features, including email marketing, landing pages, lead management, and automation.
  • Proficiency in Pardot (or other Marketing Automation platform) and Salesforce, including the integration and synchronization of data between platforms.
  • Ability to design and implement workflows in Pardot to support business processes and reporting requirements.
  • HTML and CSS: Working knowledge of HTML and CSS for email template and landing page development.
  • Strong analytical skills with the ability to interpret campaign performance data and make data-driven decisions.
  • Excellent communication and collaboration skills to work effectively across teams.
  • Familiarity with email marketing best practices and regulations (e.g., GDPR, CAN-SPAM).
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment.
  • Understanding of B2B marketing principles and best practices.
  • Problem-Solving and Debugging: Ability to identify and resolve technical issues.
  • Other Important Skills:
  • Pardot certification is preferred.
  • Willingness to stay up-to-date with the latest Pardot features and Salesforce technologies
  • Shift Timings: 1 PM to 10 PM IST

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