
Marketing and Operations Manager
2 weeks ago
Role & responsibilities
Roles & Responsibilities:
- Develop and execute email campaigns aligned with marketing strategies to drive brand and product awareness, lead acquisition, conversion, and retention.
- Implement and manage automation rules, drip programs, segmentation, and engagement programs to optimize customer journeys.
- Create and manage email templates, landing pages, forms, and other Pardot components to support campaigns and marketing initiatives.
- Collaborate with the sales and marketing teams to ensure seamless integration between Pardot and Salesforce, maintaining data accuracy and workflow efficiency.
- Monitor, analyze, and report on the performance of email campaigns, providing insights and recommendations for continuous improvement.
- Ensure compliance with data protection regulations and best practices in email marketing.
- Train and support marketing team members in the effective use of the automation platform.
- Stay up-to-date with the latest marketing automation trends and opportunities for leveraging new Pardot features.
- Discuss with business marketers and document campaign requirements
- Recommend and manage implementation of customer segmentation strategies
- Interact with digital marketing counterparts on areas of shared dependencies website, social, paid digital, data and analytics
- Technical documentation - ensure solutions are validated and documented for future reference
- Participate in weekly conference calls with Digital Marketing (be available for daily check-in calls)
- Requirements / Qualifications
- Proven experience in Marketing Operations Manager or similar role, with a strong understanding of marketing automation platforms.
- Deep understanding of Pardot's features, including email marketing, landing pages, lead management, and automation.
- Proficiency in Pardot (or other Marketing Automation platform) and Salesforce, including the integration and synchronization of data between platforms.
- Ability to design and implement workflows in Pardot to support business processes and reporting requirements.
- HTML and CSS: Working knowledge of HTML and CSS for email template and landing page development.
- Strong analytical skills with the ability to interpret campaign performance data and make data-driven decisions.
- Excellent communication and collaboration skills to work effectively across teams.
- Familiarity with email marketing best practices and regulations (e.g., GDPR, CAN-SPAM).
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Understanding of B2B marketing principles and best practices.
- Problem-Solving and Debugging: Ability to identify and resolve technical issues.
- Other Important Skills:
- Pardot certification is preferred.
- Willingness to stay up-to-date with the latest Pardot features and Salesforce technologies
- Shift Timings: 1 PM to 10 PM IST
Preferred candidate profile
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