Category Manager

2 hours ago

Bengaluru, Karnataka, India 5c8589c2-f9bf-4e31-998b-368d1fb8502c Full time ₹ 12,00,000 - ₹ 36,00,000 per year

SUMMARY

As an E-commerce Category Manager, responsible for driving growth and performance across key categories on the D2C platform and online marketplaces. The role will involve end-to-end category management, including product selection, planning, launch execution, content alignment, performance analysis, and ongoing optimization to meet business targets and consumer expectations.

KEY RESPONSIBILITIES

Product Planning

  • Ensure the right product assortment and depth across all online channels for assigned categories.
  • Collaborate with planning teams to finalize OTB and ensure category-wise inventory alignment.
  • Curate the seasonal product range based on brand presentations and sales forecasts.
  • Oversee product lifecycle management and maintain healthy inventory turnover.
  • Monitor and manage cover days to ensure optimum stock availability at all times.

Market Focus

  • Understand evolving customer preferences to develop online-exclusive product offerings.
  • Analyse digital fashion trends and incorporate relevant insights into the assortment strategy.
  • Track competitor activity to identify assortment gaps, market opportunities, and category white spaces.

Product Delivery

  • Coordinate with internal teams to develop and launch online-exclusive collections.
  • Ensure alignment with the online launch calendar and timely execution of product rollouts.
  • Work closely with buying and supply chain teams to ensure timely inward and stock availability.

Content Management

  • Align with the digital calendar to ensure product content is optimized and timely.
  • Collaborate with creative and marketing teams to plan and execute GTM strategies for both D2C and marketplace platforms.
  • Curate and manage landing page links to ensure customers are directed to the most relevant and optimized product listings for all campaign callouts and promotions.

Product Performance and Presentation

  • Analyse key performance metrics such as ROS, sell-through, clicks, and conversions to drive business decisions.
  • Identify bestsellers for replenishment and manage slow movers through discounting and promotional strategies.
  • Create monthly category roadmaps to meet sales and margin targets.
  • Provide inputs to digital marketing teams on key seasonal highlights for campaign planning and targeting.

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