Head Of Business Strategist

15 hours ago


Jaipur, Rajasthan, India Suncrypto Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Key Responsibilities

● Develop and execute high-impact strategies to drive new user acquisition, retention, and engagement across B2C and B2B segments.

● Design brand positioning strategies to make SunCrypto a trusted household name in crypto.

● Collaborate with PR agencies, content teams, and social media strategists to create a unified brand voice.

● Lead GTM (Go-to-Market) strategies for product launches, partnerships, and geographical expansions.

● Identify and secure strategic partnerships with influencers, fintech platforms, educational institutions, and media houses.

● Represent SunCrypto at key fintech, blockchain, and crypto industry events to enhance the brand's thought leadership.

● Develop and implement targeted strategies to attract and onboard High-Net-Worth Individuals (HNIs) and institutional investors to the platform.

● Collaborate with the Founders, Product, Marketing, Community, and Support teams to align strategy with execution.

● Drive revenue innovation through new product offerings, pricing models, and ecosystem integrations.

Required Qualifications

● 7–8 years of experience in business strategy roles within finance, fintech, or relevant fast-growth sectors.

● Proven track record in leading cross-functional teams and strategic projects.

● Strong analytical and financial modeling skills, including data analysis for business decisions.

● Bachelor's degree or above in business, finance, economics, or related field.

● Deep understanding or strong interest in blockchain, cryptocurrencies, digital finance, and rapidly evolving regulatory environments.

● Ability to design and optimize monetization models, fee structures, and referral programs.

● Skilled in leading and aligning cross-functional teams across marketing and tech.

● Strong communication, negotiation, and stakeholder management skills.

● Hands-on experience with user growth hacking, funnel optimization, and performance marketing is a plus.

What We Offer

● Opportunity to drive impactful work at the frontier of digital finance.

● Fast-paced, innovative, and collaborative team culture.

● Flexible work arrangements and commitment to work–life balance.

Professional growth, training, and leadership opportunities.



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