Head Of Business Strategist
1 day ago
Key Responsibilities
● Develop and execute high-impact strategies to drive new user acquisition, retention, and engagement across B2C and B2B segments.
● Design brand positioning strategies to make SunCrypto a trusted household name in crypto.
● Collaborate with PR agencies, content teams, and social media strategists to create a unified brand voice.
● Lead GTM (Go-to-Market) strategies for product launches, partnerships, and geographical expansions.
● Identify and secure strategic partnerships with influencers, fintech platforms, educational institutions, and media houses.
● Represent SunCrypto at key fintech, blockchain, and crypto industry events to enhance the brand's thought leadership.
● Develop and implement targeted strategies to attract and onboard High-Net-Worth Individuals (HNIs) and institutional investors to the platform.
● Collaborate with the Founders, Product, Marketing, Community, and Support teams to align strategy with execution.
● Drive revenue innovation through new product offerings, pricing models, and ecosystem integrations.
Required Qualifications
● 7–8 years of experience in business strategy roles within finance, fintech, or relevant fast-growth sectors.
● Proven track record in leading cross-functional teams and strategic projects.
● Strong analytical and financial modeling skills, including data analysis for business decisions.
● Bachelor's degree or above in business, finance, economics, or related field.
● Deep understanding or strong interest in blockchain, cryptocurrencies, digital finance, and rapidly evolving regulatory environments.
● Ability to design and optimize monetization models, fee structures, and referral programs.
● Skilled in leading and aligning cross-functional teams across marketing and tech.
● Strong communication, negotiation, and stakeholder management skills.
● Hands-on experience with user growth hacking, funnel optimization, and performance marketing is a plus.
What We Offer
● Opportunity to drive impactful work at the frontier of digital finance.
● Fast-paced, innovative, and collaborative team culture.
● Flexible work arrangements and commitment to work–life balance.
Professional growth, training, and leadership opportunities.
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