Paid Media Executive

5 days ago

Bengaluru, Karnataka, India GreenHonchos Full time ₹ 4,00,000 - ₹ 12,00,000 per year

Job Role: Performance Marketing/ Digital Marketing

Experience: 2 - 4 years

Loc: Bangalore

Roles and Responsibilities:

  • Develop and execute full funnel paid marketing campaigns for e-commerce clients, focusing on customer acquisition, retention, and revenue growth.
  • Drive traffic and conversions via performance marketing on platforms like Meta Ads Manager, Google Ads, Google Shopping, and other relevant channels.
  • Optimize campaigns for key metrics such as Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and Customer Lifetime Value (CLTV).
  • Analyze customer behavior, performance data, and platform insights to refine campaigns and strategies.
  • Generate detailed weekly and monthly reports with actionable insights for stakeholders, focusing on ROI and revenue impact.
  • Utilize AI tools to stay updated with the latest industry trends and innovations.
  • Leverage AI-powered automation to streamline repetitive tasks and improve efficiency.
  • Partner with e-commerce and merchandising teams to identify best-selling products, underperforming SKUs, and seasonal opportunities.
  • Prioritize campaigns based on product demand, stock levels, and profit margins.
  • Ensure that marketing budgets align with high-demand inventory to avoid overstock or out-of-stock issues.
  • Collaborate with creative teams to produce compelling ad creatives and copy tailored to the e-commerce customer journey.
  • Implement A/B tests for product imagery, ad formats, and messaging to identify top-performing combinations.
  • Optimize communication strategies for specific audience segments (e.g., first-time buyers, cart abandoners, repeat customers).
  • Lead and mentor a team of performance marketers to achieve client revenue target and growth.
  • Work closely with inventory, CRM, product, and creative teams to align marketing goals with overall e- commerce strategy.
  • Diagnose campaign-level performance drops or inefficiencies and provide immediate solutions.
  • Continuously refine targeting strategies to improve performance across various platforms.
  • Leverage tools such as Google Analytics, Meta Ads Manager, Google Ads Platform, and other e-commerce analytics tools to track, report, and improve campaign performance.
  • Familiarity with CRM tools and dynamic retargeting is a plus.

Desired Candidate Profile:

  • Minimum relevant Experience of 1 to 3 Years.
  • Strong team management and team mentoring skills.
  • Experience in Paid Campaigns Management/Google ads/Facebook Ads and relevant roles
  • Hands-on experience in online marketing and brand management. (Preferably on retail fashion/lifestyle brands).
  • Exposure to Branding, Advertising and Online marketing (Agency Experience)
  • Experience of managing online campaigns across a number of media platforms and tools (including, but not limited to, AdWords, Facebook Ads, LinkedIn ads, Twitter ads, Instagram ads etc.)
  • Strong communication, presentation, organizational and problem-solving skills with the ability to collaborate across teams.
  • Responsible self-starter, innovative thinker, analytical, detail-oriented; comfortable in a metrics driven business environment.

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