Paid Media Executive

6 days ago

Bengaluru, Karnataka, India GreenHonchos Full time ₹ 4,00,000 - ₹ 12,00,000 per year

Job Role: Performance Marketing/ Digital Marketing

Experience: 2 - 4 years

Loc: Bangalore

Roles and Responsibilities:

  • Develop and execute full funnel paid marketing campaigns for e-commerce clients, focusing on customer acquisition, retention, and revenue growth.
  • Drive traffic and conversions via performance marketing on platforms like Meta Ads Manager, Google Ads, Google Shopping, and other relevant channels.
  • Optimize campaigns for key metrics such as Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and Customer Lifetime Value (CLTV).
  • Analyze customer behavior, performance data, and platform insights to refine campaigns and strategies.
  • Generate detailed weekly and monthly reports with actionable insights for stakeholders, focusing on ROI and revenue impact.
  • Utilize AI tools to stay updated with the latest industry trends and innovations.
  • Leverage AI-powered automation to streamline repetitive tasks and improve efficiency.
  • Partner with e-commerce and merchandising teams to identify best-selling products, underperforming SKUs, and seasonal opportunities.
  • Prioritize campaigns based on product demand, stock levels, and profit margins.
  • Ensure that marketing budgets align with high-demand inventory to avoid overstock or out-of-stock issues.
  • Collaborate with creative teams to produce compelling ad creatives and copy tailored to the e-commerce customer journey.
  • Implement A/B tests for product imagery, ad formats, and messaging to identify top-performing combinations.
  • Optimize communication strategies for specific audience segments (e.g., first-time buyers, cart abandoners, repeat customers).
  • Lead and mentor a team of performance marketers to achieve client revenue target and growth.
  • Work closely with inventory, CRM, product, and creative teams to align marketing goals with overall e- commerce strategy.
  • Diagnose campaign-level performance drops or inefficiencies and provide immediate solutions.
  • Continuously refine targeting strategies to improve performance across various platforms.
  • Leverage tools such as Google Analytics, Meta Ads Manager, Google Ads Platform, and other e-commerce analytics tools to track, report, and improve campaign performance.
  • Familiarity with CRM tools and dynamic retargeting is a plus.

Desired Candidate Profile:

  • Minimum relevant Experience of 1 to 3 Years.
  • Strong team management and team mentoring skills.
  • Experience in Paid Campaigns Management/Google ads/Facebook Ads and relevant roles
  • Hands-on experience in online marketing and brand management. (Preferably on retail fashion/lifestyle brands).
  • Exposure to Branding, Advertising and Online marketing (Agency Experience)
  • Experience of managing online campaigns across a number of media platforms and tools (including, but not limited to, AdWords, Facebook Ads, LinkedIn ads, Twitter ads, Instagram ads etc.)
  • Strong communication, presentation, organizational and problem-solving skills with the ability to collaborate across teams.
  • Responsible self-starter, innovative thinker, analytical, detail-oriented; comfortable in a metrics driven business environment.

  • Paid Media Executive

    22 hours ago

    Bengaluru, Karnataka, India RDS Digital Full time ₹ 8,00,000 - ₹ 12,00,000 per year

    Company DescriptionRDS Digital is a Creative Digital marketing agency located in Bangalore, India. We are dedicated to helping startups grow digitally through building effective digital strategies focused on ROI. We create strong digital presences for clients, generating high-quality traffic and converting visitors into leads. Our motto is "As you grow, we...

  • Paid Media Specialist

    19 hours ago

    Bengaluru, Karnataka, India Resmed Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Job DescriptionResmed is a global leader in connected devices and digital health. We help millions of people sleep, breathe, and live better lives. Are you ready to help fuel our growth? As ResMed continues to evolve with the future of healthcare, our customer-centric organization focuses on cloud-connected devices and digital health technologies that are...

  • Paid Media Specialist

    2 days ago

    Bengaluru, Karnataka, India Resmed Full time ₹ 6,00,000 - ₹ 18,00,000 per year

    Resmed is a global leader in connected devices and digital health. We help millions of people sleep, breathe, and live better lives. Are you ready to help fuel our growth? As ResMed continues to evolve with the future of healthcare, our customer-centric organization focuses on cloud-connected devices and digital health technologies that are designed to help...

  • Paid Media Executive

    21 hours ago

    Bengaluru, Karnataka, India Alter Marketing Solutions Pvt. Ltd. Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    Paid Media ExecutiveAre you a results-driven Digital Marketing Executive with a passion for executing effective digital campaigns? We're looking for a skilled individual to join our team, contribute to client success, and enhance our digital marketing initiatives. As a Digital Marketing Executive, you will play a crucial role in executing campaigns,...

  • Paid Media Specialist

    2 days ago

    Bengaluru, Karnataka, India RDS Digital Full time ₹ 5,00,000 - ₹ 12,00,000 per year

    Company Overview RDS Digital is a creative digital marketing agency based in Bangalore, India. Our mission is to assist startups in growing their digital presence effectively. We are dedicated to creating strong digital strategies to attain the best results with a focus on return on investment. Operating with the motto "As you grow, we grow," we prioritize...

  • Paid Media Lead

    6 days ago

    Bengaluru, Karnataka, India Moshi Moshi - The Communication Company Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    About Us:We are not just an AD agency or a creative agency, we are a Communication Company. Founded in 2014, Moshi Moshi is a young, creative, gutsy, and committed communication company that wants its clients to always Expect the EXTRA from it. Our primary clientele consists of Startups and corporations like Ola, Zoomcar, Mercedes Benz, ITC,Aditya Birla...

  • Paid Media Lead

    23 hours ago

    Bengaluru, Karnataka, India Moshi Moshi Full time ₹ 12,50,000 - ₹ 25,00,000 per year

    The ideal candidate will:Demonstrate an ability and willingness to learn new skills independentlyPossess the ability to communicate directly with clients, both verbally and in writingHave a strong analytical backgroundBe detail oriented, highly organized, with a keen eye for consistencyBe able to work effectively in a collaborative team environment, and...

  • Global Social Paid Media Manager

    2 days ago

    Bengaluru, Karnataka, India Novo Nordisk Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Job Description Department Commercial, GBS Are you passionate about driving change to serious chronic disease? Do you think in a dynamic environment and enjoy working on challenges? Are you looking for an opportunity to make a difference in international environment? If So, we have the perfect position for you Join our Commercial, GBS department as a...

  • Paid Media Specialist

    22 hours ago

    Bengaluru, Karnataka, India Expian Technologies Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    YOUR RESPONSIBILITIESPlanning, managing and optimising campaigns in Google (paid search and display), LinkedIn, Facebook for lead generation (B2B) in various international markets, native ads, and others.Being up to date with different ad technologies and come up with the plan and new ideas.Reviewing and analysing competitor ads to optimise ad campaigns and...

  • Senior paid media specialist

    3 weeks ago

    Bengaluru, Karnataka, India Social Beat Full time

    Social Beat is a digital growth partner for leading brands and hyper scaling startups in India. With a 300+ strong team of digital experts across Bengaluru, Mumbai, NCR and Chennai, they are India's fastest-growing independent digital marketing solutions company and manage 3% of digital media investment in India. Social Beat is a Google Premier Partner,...