Paid Media Strategist

About Role
As a
Paid Media Strategist
, you will play a pivotal role in designing, executing, and optimizing
AI-driven performance marketing campaigns
across Google Ads, Bing Ads, Meta Ads, and other digital platforms.

You will lead strategic media planning, ensure campaign efficiency, and collaborate with cross-functional teams to deliver measurable business outcomes. This role requires hands-on expertise in
Performance Max (pMax)
and other
AI-powered campaign types
, coupled with a data-first mindset and a passion for innovation.

Problems We Are Looking to Solve

• How can we maximize performance and ROI using AI-driven automation in paid media campaigns?
• How can we integrate data intelligence to deliver smarter campaign decisions and personalization at scale?
• How can we transform traditional performance marketing into predictive, adaptive, and scalable media strategies?
• How can we create seamless collaboration between paid media, customer success, and analytics teams to enhance outcomes?

Key Responsibilities
Strategic Vision & Enterprise Leadership

• Develop and execute AI-led paid media strategies that align with customer goals and Milestone's digital vision.
• Lead campaign innovation by leveraging Performance Max, AI bidding strategies, and cross-channel optimization.
• Translate business objectives into measurable campaign outcomes that drive brand and revenue growth.

Operational Excellence & Scalable Growth

• Manage end-to-end campaign setup, optimization, and reporting across Google, Bing, Meta, and programmatic channels.
• Monitor and analyze campaign performance to improve KPIs including ROAS, CPA, CTR, and conversion rates.
• Implement automation and process standardization to improve operational efficiency and scalability.

Innovation & High-Performance Culture

• Integrate AI-driven tools, predictive analytics, and smart automation into campaign workflows.
• Stay ahead of emerging digital trends, new ad formats, and algorithm updates.
• Test and deploy new performance strategies, automation scripts, and AI agents to increase efficiency.

Cross-Functional Collaboration & Alignment

• Collaborate with Customer Success Managers, analytics, and creative teams to align campaign execution with business goals.
• Participate in client meetings, presenting insights, results, and AI-enabled strategies.
• Work closely with internal stakeholders to develop a unified and data-driven approach to campaign management.

Customer-Centric Business Impact

• Act as a trusted advisor to clients, providing actionable insights and measurable business recommendations.
• Ensure campaign strategies translate into tangible results that strengthen customer success and retention.
• Use data analytics and automation to deliver precision targeting and improved user engagement.

Talent Cultivation & Empowerment

• Share knowledge of AI-driven marketing best practices with peers.
• Contribute to process innovation and mentor junior media specialists on campaign excellence.

Ideal Candidate Profile
You are a
data-driven performance marketer
with a passion for innovation and AI integration. You excel at combining analytical depth with creative strategy to deliver measurable business outcomes. You thrive in fast-paced environments, love problem-solving, and are always seeking to experiment with new technologies that elevate campaign performance.

Required Experience & Qualifications

• 3+ years of experience in Paid Media / Performance Marketing roles.
• Expertise in Google Ads (pMax, AI-driven campaigns) and Meta Ads; experience with Bing Ads and Programmatic platforms preferred.
• Strong understanding of Google Analytics 4 (GA4), attribution models, and data-driven decision making.
• Experience with automation, scripts, or AI agents is a strong advantage.
• Proven ability to deliver improved paid traffic efficiency and revenue growth.
• Excellent communication and client presentation skills.
• Strong analytical and problem-solving capabilities; advanced proficiency in Excel/Google Sheets.
• Flexibility to work in US time zones.
• Familiarity with tools such as Marin, Kenshoo, TradeDesk, or other DSPs preferred.
• Knowledge of SEM, SEO fundamentals, and keyword strategy beneficial.

Key Focus Areas

• AI-Powered Campaign Management
• Cross-Channel Paid Media Strategy
• Data Analytics and Automation
• ROI Optimization & Measurement
• Customer Partnership and Communication

Capabilities

• Strategic media planning and execution
• AI and automation integration
• Analytical decision-making and data interpretation
• Stakeholder management and communication
• Agile and outcome-focused mindset

KPI and Metrics

• Campaign ROI (ROAS, CPA, CTR, Conversion Rate)
• Efficiency gains through automation and AI
• Client satisfaction and retention scores
• Innovation in campaign execution and optimization
• Time-to-launch and overall campaign scalability

What We Offer

• Competitive salary and performance-based incentives
• Comprehensive benefits and wellness programs
• A collaborative, innovation-driven work environment
• Career growth and AI-focused professional development opportunities
• Opportunity to shape the future of AI-led performance marketing in a global organization

Why Milestone

Founder Led, Award Winning Platform, Great Place to Work, Engaging Culture.