Job opening for Paid Media Specialist

1 day ago


Bengaluru, Karnataka, India Unbounce Careers Full time ₹ 12,00,000 - ₹ 36,00,000 per year
Paid Media Campaign Management Plan, execute, and manage paid search and social campaigns across ad platforms like Google Ads, Microsoft/Bing, LinkedIn Ads, Facebook/Meta, and more. Optimize budgets and strategies to maximize ROI, leveraging performance metrics and cross-platform data analysis. Oversee daily ad operations, including bid, ad copy, keyword optimizations, campaign creation, and analytics tracking.
Conversion Rate Optimization (CRO) Use A/B testing, heatmaps, and user behavior analysis to enhance conversion rates. Collaborate with developers to implement website and landing page improvements. Create and refine high-converting landing pages and ad copies based on target audience insights.
Collaboration & Reporting Coordinate with internal teams and clients to develop impactful campaign assets. Present data-driven insights and strategies using visual reports and dashboards.
Experience & Expertise
  • 3+ years in performance marketing, ideally in SaaS.
  • Proven track record of managing campaigns on Google Ads, LinkedIn, Facebook/Meta, and other platforms. Programmatic experience is a plus.
  • Strong understanding of metrics like leads, conversion rates, CAC, and ROI.


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