UI/UX Designer
1 week ago
Job Description :
Design user-centric digital experiences across GEGs platforms:
- Design intuitive, visually appealing UI for web and mobile platforms that enhance user experience
- Create and maintain wireframes, user flows, prototypes, and high-fidelity mockups using Figma or equivalent tools
- Translate complex business requirements into clean, simple, and functional design solutions
- Ensure accessibility, responsiveness, and performance standards are met across all digital touchpoints
Support BUs in translating business needs into effective digital interfaces:
- Work closely with developers to ensure feasibility, implementation accuracy, and cross-browser compatibility
- Provide design support for landing pages, microsites, widgets, and campaign-based interfaces
- Collect feedback from stakeholders and iterate on designs accordingly
- Collaborate with BUs and internal stakeholders to understand goals, user journeys, and functional requirements
Conduct user research, usability testing, and data-driven design enhancements:
- Conduct periodic user testing and feedback sessions to evaluate design effectiveness
- Utilize Google Analytics, heatmaps, and session recordings to understand user behavior
Drive design improvements based on usage insights, pain points, and performance metrics
Document findings and present UX recommendations to relevant teams
Maintain UI consistency and ensure adherence to G&B brand guidelines:
Create and manage a scalable design system and component library
Ensure consistency in layout, typography, color palette, and interaction patterns across all digital properties
- Act as a guardian of visual brand consistency across departments and platforms
Collaborate cross-functionally with tech, content, and marketing teams:
-Participate in agile sprints and ensure design tasks are tracked and delivered as per project plans
- Align regularly with the digital and IT teams for technical validation and implementation of design solutions
- Support documentation, user guides, and UI/UX onboarding for internal stakeholders
- Partner with front-end developers, content creators, and digital marketers to co-create user-centric experiences
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