Technical Manager
1 week ago
Manager
Technical Skills
1. JavaScript & HTML/CSS
- Understanding how tags interact with the DOM
- Writing custom JavaScript for tag conditions, variables, and custom HTML tags
- Debugging and troubleshooting tag behaviour
2. Data Layer Knowledge
- Familiarity with `dataLayer` in GTM and `data elements` in Adobe Launch
- Mapping business requirements to data layer variables
3. Tag Configuration & Deployment
- Setting up tags, triggers, and variables (GTM) or rules, data elements, and extensions (Adobe Launch)
- Managing third-party tags (e.g., Meta Pixel, Floodlight, etc.)
- Using templates and custom scripts
4. Debugging & QA Tools
- Proficiency with browser dev tools (Chrome DevTools)
- Using GTM's Preview Mode and Adobe Launch's Debugger
- Tag validation tools like ObservePoint or Tag Inspector
Analytical & Marketing Skills
1. Web Analytics Platforms
- Understanding of Google Analytics (GA4), Adobe Analytics
2. Conversion Tracking & Attribution
- Understanding attribution models and conversion paths
3. Consent Management & Privacy
- Ensuring GDPR, CCPA, and other privacy compliance
- Conditional tag firing based on user consent
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