Digital Marketing Head
4 days ago
About the Role:
As the Head of Digital Marketing, you will own the end-to-end digital strategy, execution, and performance across all online channels. This role combines strategic vision with hands-on execution, ensuring that every marketing effort directly contributes to revenue growth. You will be accountable for driving topline impact through data-driven campaigns that strengthen brand visibility, accelerate lead generation, and deepen customer engagement.
Key Responsibilities:
- Define and own the digital marketing strategy aligned with business goals
- Plan, execute, and optimize campaigns across channels: SEO, SEM / PPC, social media, display ads, email marketing, affiliate marketing, content marketing
- Manage and allocate the digital marketing budget, ensuring ROI on spend
- Lead, mentor, and grow a team of digital marketing professionals
- Set KPIs and targets and report performance to senior leadership
- Use analytics tools (Google Analytics, Search Console, etc.) to track, analyze, and present campaign performance
- Work with content, design, and product teams to ensure cohesive branding and messaging
- Stay updated on digital marketing trends, tools, and best practices
- Conduct competitive analysis, market research, and audience segmentation
- Oversee A/B testing, landing page optimization, and conversion rate optimization
- Manage relationships with external agencies, vendors, and ad networks
Required Qualifications & Skills:
- Bachelor's degree in marketing, Business, or a related discipline (MBA is a plus)
- 6+ years in digital marketing roles, with demonstrated success in campaign outcomes
- 2+ years experience leading or managing a team
- Strong knowledge and hands‑on experience in SEO, SEM / PPC, social media advertising, email marketing, content marketing
- Proficiency with analytics tools (Google Analytics, Tag Manager, etc.) and data interpretation
- Good understanding of conversion funnels, attribution, and CAC / LTV metrics
- Excellent communication, presentation, and stakeholder management skills
- Ability to think strategically and execute tactically
- Strong organizational and project management skills
- Experience working with cross‑functional teams
Preferred / Bonus Skills:
- Experience in B2B / SaaS / e‑commerce domain
- Familiarity with marketing automation tools (e.g. HubSpot, Marketo, Mailchimp)
- Experience with affiliate marketing or partner marketing
- Knowledge of emerging digital channels / technologies (e.g. influencer marketing, short‑form video)
- Certifications (Google Ads, Analytics, Facebook Blueprint, etc.)
Performance-Linked Incentives:
- Revenue Growth Contribution – Revenue achieved through digital campaigns.
- Customer Acquisition Metrics – Achieving CAC benchmarks and lead targets.
- Conversion Efficiency – MQL → SQL → Revenue conversion rate.
- Organic & Brand Growth – SEO ranking, organic traffic, and visibility.
Job Type: Full-time
Pay: ₹60, ₹80,000.00 per month
Work Location: In person
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