Head of Digital Marketing

8 hours ago

gautam buddha nagar, India TIGI HR Full time

Head of Digital Marketing | Noida | Leadership Role Are you a digital growth leader passionate about scaling D2C brands and e-commerce revenue? We are looking for a Head of Digital Marketing who can drive full-funnel digital strategy —from Brand Awareness to Performance Marketing and Marketplace Sales (Amazon, Flipkart). If you are a strategic thinker + hands-on executor with proven expertise in growing online revenue, we’d love to meet you. ⭐ Key Responsibilities 🚀 Digital Growth & Strategy Build and implement 360° digital marketing strategy aligned with business growth Own digital revenue , marketing budgets , and ROAS performance Lead and mentor a team across Social Media, SEO, Content, Design, and Performance Marketing 📈 Performance Marketing & D2C Growth Manage and scale paid campaigns on Google Ads (Search, Shopping, YouTube) and Meta Ads Own traffic acquisition, conversion rate optimization (CRO), CAC efficiency & remarketing Track CLTV, funnel performance , and analytics dashboards 🛒 E-Commerce Marketplace Leadership Oversee Amazon & Flipkart listings, A+ content, buy-box optimization & PPC ads Improve organic ranking , visibility & marketplace revenue ✨ Brand & Social Media Management Maintain a strong and consistent brand identity Plan monthly content calendars for storytelling + product campaigns Oversee visual creatives , website & landing pages for high CTR 🤝 Influencer & Community Marketing Develop Influencer Partnerships and Affiliate programs Track KPIs beyond engagement— sales lift, coupon usage, traffic 🎯 What We’re Looking For 8–10 years of experience in Digital Marketing , including 4+ years managing teams Strong expertise in: ✔ GA4, Google Ads, Meta Business Manager ✔ Amazon Seller Central / Amazon Ads ✔ SEO tools like SEMrush/Ahrefs Proven ability to scale online revenue with a strong analytical and creative mindset A leader who excels in execution + strategic planning 📌 Key Success Metrics Digital Sales Growth (MoM) Blended ROAS ≥ 4x Marketplace ACOS improvement Social Engagement & Reach growth Team efficiency and campaign launch speed 🎁 Why This Role is Exciting High impact leadership role with full ownership of digital growth Opportunity to innovate and lead end-to-end digital transformation Work across dynamic channels: D2C, Performance, Social, Influencers & Marketplaces

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