Digital Marketing Specialist

4 days ago

HITEC City Hyderabad Telangana, India Virtues Full time ₹ 1,80,000 - ₹ 3,60,000 per year

Job Title - Digital Marketing Specialist

Experience: - 0-3 Years

Location: - Hyderabad

Role Overview:

We are seeking a passionate Marketing Intern with a strong interest in technology and Innovation to join our dynamic team. In this role, you will be instrumental in positioning DaVinci as a market leader in the smart manufacturing sector. You will work in a fast-paced, product driven environment, utilizing your creativity and technical aptitude to execute impactful marketing strategies and campaigns that drive global awareness and engagement.

Key Responsibilities:

1. Digital Marketing Execution:

  • Develop and implement digital marketing campaigns to highlight DaVinci's unique capabilities in global markets (MENA, US, and beyond).

  • Optimize SEO/SEM strategies to enhance product discoverability and engagement.

2. Product-Focused Content Creation:

  • Create high-quality, technical content such as product guides, whitepapers, case studies, and blog posts tailored to the manufacturing industry.

  • Collaborate with the design team to develop engaging visuals, including infographics and product demos.

3. Social media & Branding:

  • Strategically manage social media channels to position DaVinci as the go-to solution for smart manufacturing.

  • Drive thought leadership through engaging posts, webinars, and industry discussions.

4. Market Research & Insights:

  • Conduct competitor analysis and identify positioning opportunities for DaVinci.

  • Monitor industry trends and adapt marketing strategies to maintain product relevance and impact.

5. Cross-Team Collaboration:

  • Collaborate with product teams to understand new features and translate them into compelling marketing messages.

  • Work closely with sales teams to align marketing initiatives with business objectives and customer needs.

Required Skills & Qualifications:

  • Educational Background: Bachelor's degree in marketing, Business Administration, or a related field.

  • Content: Blogs & Articles

  • Email Marketing: HubSpot, Mailchimp.

  • Analytics: Google Analytics

  • SEO/SEM: SEMrush, Google Ads, LinkedIn Ads. Other Skills:

  • Strong technical writing skills to communicate DaVinci's capabilities and value proposition effectively.

  • Analytical mindset with the ability to derive insights from complex data.

  • Knowledge of graphic design tools (Canva, Figma, Adobe Suite) is preferred.

  • Enthusiasm for technology and product innovation, with a drive to stay updated on market trends.

Job Type: Full-time

Pay: ₹180, ₹360,000.00 per year

Work Location: In person

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