Sr. Digital Marketing Executive

1 day ago

Chandigarh, Chandigarh, India Crestbell Full time US$ 80,000 - US$ 1,20,000 per year

Key Responsibilities:

  • Develop and Execute Digital Marketing Strategies:
  • Lead the creation and implementation of comprehensive digital marketing campaigns to achieve business objectives.
  • Manage and optimize multi-channel marketing campaigns across social media, email, search engine marketing (SEM), search engine optimization (SEO), display advertising, affiliate marketing, and more.
  • Conduct market research to identify opportunities, trends, and customer insights.
  • Content Strategy & Management:
  • Oversee content creation for digital platforms including websites, blogs, social media, email newsletters, and online ads.
  • Ensure content is aligned with brand messaging, SEO best practices, and customer engagement goals.
  • Collaborate with content creators and designers to produce high-quality, engaging content.
  • Social Media Management:
  • Plan and execute social media strategies across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
  • Monitor social media trends, analytics, and engagement to optimize campaigns.
  • Engage with followers and respond to inquiries or comments.
  • SEO & SEM Optimization:
  • Develop and implement strategies to improve organic search rankings (SEO).
  • Manage paid search campaigns (Google Ads, Bing Ads) and optimize for ROI.
  • Conduct keyword research and implement on-page and off-page SEO strategies.
  • Analytics & Reporting:
  • Track, measure, and analyze key performance indicators (KPIs) for all digital marketing efforts.
  • Provide regular reports on campaign performance, ROI, and insights to senior management.
  • Use data-driven insights to optimize campaigns and inform future strategies.
  • Lead Generation & Conversion Optimization:
  • Develop and implement lead generation strategies through digital channels.
  • Continuously optimize landing pages, forms, and other conversion points on digital properties.
  • Work with the sales team to ensure alignment of marketing campaigns with sales goals.
  • Collaboration & Team Leadership:
  • Work closely with cross-functional teams, including sales, design, and product, to ensure marketing goals are aligned.
  • Mentor and lead junior marketing staff, providing guidance and feedback for professional development.

Skills & Qualifications:

  • Education:
    Bachelor's degree in Marketing, Business, Communications, or related field. A Master's degree is a plus.
  • Experience:
  • Proven experience (5+ years) in digital marketing or related roles.
  • Hands-on experience with digital marketing tools and platforms (Google Ads, Google Analytics, SEMrush, HubSpot, etc.).
  • Strong knowledge of SEO, SEM, content marketing, social media, email marketing, and analytics.
  • Experience with conversion rate optimization (CRO) and A/B testing.

Working Conditions:

  • Full-time position office-based role.
  • Salary As per last CTC.

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