Sr. Digital Marketing Executive

2 days ago

Chandigarh, Chandigarh, India Bioage Technologies Pvt. Ltd. Full time ₹ 4,00,000 - ₹ 5,00,000 per year

Position
: Sr. Marketing Executive

Salary
: 4 - 5 Lacs P.A.

Experience
: 1+ years

Employment Type
: Full-time

Location
: Mohali/Chandigarh

Job Summary

We are a leading biotech manufacturing company, specializing in the production of high-quality biotech equipment. We are looking for a Sr. Marketing Executive who will be responsible for developing and executing strategic marketing initiatives to enhance brand awareness, generate leads, and support business growth.

Key Responsibilities

  • Marketing Strategy & Execution:
    Develop and implement marketing plans aligned with business goals to enhance brand visibility and lead generation.
  • Digital Marketing:
    Oversee website management, SEO optimization, social media marketing, and email campaigns across platforms like LinkedIn, Google Ads, Facebook Ads etc.
  • Product Marketing:
    Define product positioning, messaging, and go-to-market strategies for new and existing biotech equipment.
  • Marketing Collateral Development
    : Create/commission brochures, presentations, and other sales enablement materials to support business development efforts.
  • Event Planning & Coordination:
    Organize trade shows, product launches, and corporate events to enhance market presence and customer engagement.
  • Performance Analysis & Reporting:
    Measure campaign effectiveness through KPIs, generate reports, and refine marketing strategies accordingly.

Qualifications & Requirements

  • Education:
    Bachelor's or Master's degree in Marketing, Business Administration, Biotechnology, or a related field.
  • Experience:
    1+ years of experience in marketing, preferably in the manufacturing or B2B sector.
  • Skills:
  • Strong knowledge of digital marketing, SEO, and social media strategies.
  • Proficiency in marketing tools such as Adobe Suite, SEMrush/Ahrefs, Brevo, Hootsuite/Buffer, and CRM software.
  • Proficiency in platforms like Google Ads, Facebook Ads, LinkedIn Ads etc.
  • Excellent written and verbal communication skills.
  • Analytical mindset with the ability to interpret data and optimize marketing efforts.
  • Other Requirements:
    Experience in event planning, lead generation, and content marketing will be an added advantage.

Perks & Benefits

  • Provident Fund & ESIC
  • Mobile and/or Laptop
  • Annual Bonus
  • Retention Bonus
  • Encashable Leaves

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