Sr. Marketing Executive

4 weeks ago

Chandigarh, Chandigarh, India Bioage Technologies Pvt. Ltd. Full time

Position : Sr. Marketing Executive 

Salary : 4 - 5 Lacs P.A.  

Experience : 3+ years  

Employment Type : Full-time 

Location : Mohali/Chandigarh

Job Summary 

We are a leading biotech manufacturing company, specializing in the production of high-quality biotech equipment. We are looking for a Sr. Marketing Executive who will be responsible for developing and executing strategic marketing initiatives to enhance brand awareness, generate leads, and support business growth.  

Key Responsibilities 

  • Marketing Strategy & Execution: Develop and implement comprehensive marketing plans aligned with business goals to enhance brand visibility and lead generation. 
  • Digital Marketing: Oversee website management, SEO optimization, social media marketing, and email campaigns across platforms like LinkedIn, Google Ads, Facebook Ads etc. 
  • Product Marketing: Define product positioning, messaging, and go-to-market strategies for new and existing biotech equipment. 
  • Marketing Collateral Development : Create/commission brochures, presentations, and other sales enablement materials to support business development efforts. 
  • Event Planning & Coordination: Organize trade shows, product launches, and corporate events to enhance market presence and customer engagement. 
  • Performance Analysis & Reporting: Measure campaign effectiveness through KPIs, generate reports, and refine marketing strategies accordingly. 

Qualifications & Requirements 

  • Education: Bachelor's or Master's degree in Marketing, Business Administration, Biotechnology, or a related field. 
  • Experience: 3+ years of experience in marketing, preferably in the manufacturing or B2B sector. 
  • Skills:  
  • Strong knowledge of digital marketing, SEO, and social media strategies. 
  • Proficiency in marketing tools such as Adobe Suite, SEMrush/Ahrefs, Brevo, Hootsuite/Buffer, and CRM software. 
  • Proficiency in platforms like Google Ads, Facebook Ads, LinkedIn Ads etc. 
  • Excellent written and verbal communication skills. 
  • Analytical mindset with the ability to interpret data and optimize marketing efforts. 
  • Other Requirements: Experience in event planning, lead generation, and content marketing will be an added advantage. 

Perks & Benefits 

  • Provident Fund & ESIC 
  • Mobile and/or Laptop 
  • Annual Bonus 
  • Retention Bonus 
  • Encashable Leaves 

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