Campaign Analyst
5 hours ago
We are seeking a skilled and driven Campaign Analyst to join our dynamic Marketing Team. This role is ideal for individuals passionate about leveraging Salesforce Marketing Cloud (SFMC) to optimize marketing operations, drive data-driven decision-making, and enhance customer engagement.
Key Responsibilities
- Administer and optimize Salesforce Marketing Cloud (SFMC) to support marketing campaigns and initiatives.
- Analyze data and generate actionable insights to improve marketing effectiveness and ROI.
- Collaborate with marketing, sales, and IT teams to align business requirements with Salesforce Cloud solutions.
- Develop and maintain dashboards, reports, and data models for tracking marketing performance.
- Manage integrations between Salesforce Cloud and other marketing technology platforms.
- Provide training and support to marketing team members on Salesforce best practices.
- Ensure data integrity, compliance, and security within the Salesforce platform.
Qualifications & Skills
- Bachelor's degree in Engineering / Mathematics / Marketing Analytics / Agriculture or related field (from an AICTE-approved institution).
- 8+ years of total experience, including 5+ years of hands-on expertise in Salesforce Marketing Cloud as a Campaign Analyst or Marketing Analyst.
- Strong analytical skills with proficiency in data analysis and reporting tools.
- Experience with CRM systems, marketing automation, and digital marketing platforms.
- SQL experience is required.
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